The auction has been closed.
DON'T WANT TO WAIT?
The main reason people may consider not going ahead with their watch purchase at this point is because of the build and delivery timeline on some ranges. What convinces them to go ahead is just how special our watches are and the craftsmanship that goes into each and every piece.
We make all our watches from scratch in our workshop using genuine upcycled firefighting materials sourced from around the UK. We keep you updated by email on the production of your watch right through to delivery. In addition, your purchase drives a donation to The Fire Fighters Charity in the UK which genuinely reaches firefighters and their families.
For additional comfort, you also receive a free 30-day return period from when you receive your watch and if that’s not enough feel free to read our 500+ 5 Star Trustpilot reviews from other customers here.
Founder & CEO
YOUR PURCHASE WILL CONTRIBUTE TO OUR CHARITABLE DONATIONS THIS YEAR
We are truly honoured to be building a London Fire Brigade Commemorative Watch available to all serving and retired LFB firefighters. The base watch is our Valiant Collection with Seiko Group Automatic movement and upcycled red British fire hose straps. The watch comes with a closed stainless caseback engraved with the London Fire Brigade coat of arms. Plus all customers who purchase this watch can request to have their LFB employee number engraved onto the caseback.
You can choose from any of our six watch colours in our Valiant Collection by clicking to the right of the colour selection.
UK Customers Only use Klarna - To activate Klarna press Buy Now and complete the checkout process as you normally would. On the payment screen select the pink Klarna logo that says Klarna Pay in 3. Do not press Partial.ly, this is for international customers only.
Welcome to William Wood Watches - Valiant Collection - a fully stainless steel Automatic diving watch equipped with a Seiko Group NH35 Automatic movement. We pored over the design of our Valiant Collection for months and have come up with a watch that pays homage to the Fire Service and my grandfather, whilst still being a beautiful timepiece for the general public. This watch is dedicated to the London Fire Brigade and can be purchased for any serving or retired LFB firefighter.
Seiko Group NH35 Automatic Movement: The Seiko NH35 is also a self-winding movement and has 24-jewell bearings. The movement is one of the world’s most popular automatic movements. The NH35 should be fully wound after about 55 manual turns of the crown. Some would argue that Seiko were the first brand to produce an automatic watch and watch critics argue that Seiko movement are as accurate as major Swiss luxury providers.
LFB Coat of Arms: Proudly pressed into the fully stainless steel caseback is the coat of arms of the London Fire Brigade. (NOTE: Caseback design will not always be placed in the watch straight, it is a screw down caseback with the Coat of Arms facing any possible position).
Unique Employee Number Engraving: All customers can request to have their unique past or present employee number engraved into the watch caseback. Simply email us at email@example.com after placing your order (NOTE: We cannot accept any other form of engraving outside of the employee number).
Rank Markings - At the turn of the century the Fire Brigade was a branch of the Police Force and the rank structure was that of Police. When the Fire Service was made independent of the Police a new rank structure and markings were designed for the uniform. Now rankings of a firefighter can be seen on their uniform collar. The two stripe indices located at the 12 on the watch face represent the markings a Crew Manager would have on his or her uniform collar.
Checkered Markings - Printed around the perimeter of the dial is the exact checkered markings design from the side of a British fire engine which have been picked up and dropped onto our Valiant Collection watch face in an understated yet complimentary way.
Bell Chime - Now that we have moved through the ranks of complexity to an automatic movement we have added a sweeping second hand to the dial. The second hand has been designed to look like the chime from an old fire engine bell.
Super-LumiNova - We wanted this to be a watch that you could wear everyday. No matter what the job! By having Super-LumiNova on the indices, hands and bezel you can follow the time no matter how dark your environment may be.
Water Resistant (100m) - You have the ability to dive up to 100m without any fear of water damage. You can confidently wear your watch in the swimming pool or in the shower without giving it a second thought.
Firefighter Helmet Crown - Don’t worry, we haven’t forgotten about the upcycling element you all love. Placed inside the crown is an inset made from a 1920’s British brass firefighter’s helmet. All of the casting and craftsmanship is carried out in the heart of London’s prestigious jewellery district of Hatton Garden. Each inset is finished with our unique William Wood firefighter helmet logo engraving.
Fire Hose Straps - Something that we are very proud of is the fact that we have created our very own William Wood straps made from cast off Angus Duraline British fire hose rubber. The luscious red makes our watches stand out and you can still smell the smokiness in the rubber! You will find out more about these further into the presentation.