NEW FIRE EXIT WATCH

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FIRE EXIT SIGN MAN

CREATIVE DAY MOVEMENT

We designed this watch with the award winning Watch Designer Max Resnick. He has designed watches for Roger W Smith and Maurice Lacroix. We had a lot of fun bringing the fire exit sign man to life inside of this Swiss day movement watch.

The first feature you will notice is our day wheel window which we have shaped like a fire exit door. As you peer through the door you will see the fire exit sign man carrying out a different action to respresent each day of the watch. Plus for extra clairifcaton we have included the starting initial of each day of the week in the bottom right hand corner of each illusation.

We are sure that you can all relate to one of these days of the week outlined below:

Monday - Late for work
Tuesday - Hard at work
Wednesday - Commuting
Thursday - Exercising
Friday - Thank god it's Friday!
Saturday - Partying
Sunday - Relaxing

We hope you have as much fun wearing this watch as we had creating it.

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DAY WHEEL IN ACTION

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COMPLETELY BESPOKE DESIGN

ALL CUSTOM-MADE

What you are witnessing here a brand new creation to the William Wood family. Every component you are seeing has been custom-made, from the case to the crown, crown tube, dial, bezel, indices, caseback, buckle, everything has been custom -designed on this watch to give you the perfect aestheic.

We are proud to have worked with an industry leading watch designer to bring this outstanding creation to life and lean on the expertise of an expert at the top of his field.

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INSTANTLY RECONISABLE

STRIKING DESIGN

Our Fire Exit Watch has instant visual impact. When you wear this timepiece you know straightaway that it is a William Wood Watches creation. The fire exit green Pantone colour used on our dial and bezel makes for a stunning contrast against our brushed gun metal grey case. Then you have the added addition of our upcycled British racing green fire hose straps.

When wearing our Fire Exit Watch in natural light, the colour tones are like nothing you have seen before, trust us.

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MOVING ANIMATION

DYNAMIC RUNNING CASEBACK

The caseback of our new Fire Exit Watch is equally as creative as the front. We have designed a dynamic moving animation of the fire exit sign man running away from a fire. Cut out of the caseback is a fire exit door shaped window, when you look through you then see the fire exit moving from a slow walk, into job and into fast paced run.

Our inspiration for this came from the times you were in school and you would draw a stick man on the flip book of each page which would create motion when you flip through the pages at speed.

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LOCATE YOUR NEAREST EXIT AT NIGHT

ILLUMINATING EXIT SIGN

We design this watch we wanted to make sure that it illuminated just like a fire exit sign at night. We therefore added C1 grade lume to our applied indices, hands, helmet dial logo, bezel markings, caseback and fire exit arrow buckle. The result is an incredible watch both in the day and the night.

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TRAVEL COMPANION

FIRE EXIT PACKAGING

Our Fire Exit Watch comes presented in a genuine Italian leather British racing green presentation box inspired by a fire exit sign. It features a transparent display window that looks directly through to your watch with the words 'Keep Clear Fire Exit'. The case carries up to 3 watches and is a great travel companion.

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