The Red Watch The Red Watch The Red Watch The Red Watch The Red Watch

The Red Watch

From £499.99
The White Watch The White Watch The White Watch The White Watch The White Watch

The White Watch

From £499.99
The Blue Watch The Blue Watch The Blue Watch The Blue Watch The Blue Watch

The Blue Watch

From £499.99
The Rose Watch The Rose Watch The Rose Watch The Rose Watch The Rose Watch

The Rose Watch

From £499.99
The Black Watch The Black Watch The Black Watch The Black Watch The Black Watch

The Black Watch

From £499.99



Welcome to The Valiant Collection - a fully stainless steel automatic diving watch equipped with a choice of either a Swiss ETA or Japanese Automatic Movement. We pored over the design of our Valiant Collection for months and have come up with a watch that pays homage to the Fire Service and my grandfather, whilst still being a beautiful timepiece for the general public.



We have melted down an original 1920’s British brass firefighter’s helmet inside our watches. This time set into the crown, which is the component on the side of the watch that allows you to set the time. The craftsmanship is all done in the heart of London’s prestigious jewellery district of Hatton Garden by a family ran business with over 40 years experience dealing with precious metals. What’s really cool is that you are wearing a piece of British firefighting history on your wrist at all times. The perfect firefighters gift.



We are very proud of the fact that we have created our very own William Wood straps made from cast off Angus Duraline British fire hose rubber which has provided over 10 years of service to the UK Fire & Rescue community. You can still smell the  rich smokiness in the rubber.


ETA 2824 Automatic

The 2824, the best known of the 28 family, is ≈5mm thick and 25.6mm in diameter. It is a self-winding movement with the oscillating weight spinning up a 38-hour power reserve and has 25-jewelled bearings. The regulator is ETA’s own Etachron system.

Watchmakers argue that the 2824 is one of the most durable and precision movements in its price range. It has been around long enough to demonstrate its tough credentials, with the first of the modern 2824-2 models being released in 1982.


Seiko NH35 Automatic

The Seiko NH35 is also a self-winding movement and has 24-jewell bearings. The movement is one of the world’s most popular automatic movements. The NH35 should be fully wound after about 55 manual turns of the crown. 

Some would argue that Seiko were the first brand to produce an automatic watch and watch critics argue that Seiko movement are as accurate as major Swiss luxury providers.


Luxury lives in the detail

Our 12 indices represents the two collar markings on the lapel of a Fire & Rescue Service Crew Manager, the chequered markings around the outside of the dial mirror the markings from a British fire engine, our seconds hand takes inspiration from the chime of a vintage fire bell with all hands and indices Super-Luminova allowing you to tell the time in the dark, we’ve tinted the double domed sapphire crystal glass blue as a tribute to my grandfathers tenure on the blue watch, and the turning bezel traditionally used by divers for oxygen capacity can be used for a firefighters oxygen tank.



Super-LumiNova - We wanted this to be a watch that you could wear everyday. No matter what the job! By having Super-LumiNova on the indices, hands and bezel you can follow the time no matter how dark your environment.



Your Valiant Collection watch will come packed into a luxury leather William Wood travel roll. The travel roll will allow you to carry up to 3 watches when you are travelling on business or going abroad.

The roll comes packed in a green William Wood branded box. Also included is a Valiant Collection instructions manual including your certificate of authenticity and 2 year warranty.



Our Valiant Collection is currently pre-order only. Production of the watches have begun in January 2020. It takes 5 months to build the watches so your watch will be delivered you in May 2020.

We will provide you with monthly updates of your watch in production via email through to delivery on your doorstep.

Don't worry, you are not alone, already we have raised £50,000+ in pre-orders from customers for this range since launching the new range on 1st December 2019.

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