The Black WatchThe Black Watch

The Black Watch

From £499.99
The Red WatchThe Red Watch

The Red Watch

From £499.99
The White WatchThe White Watch

The White Watch

From £499.99
The Blue WatchThe Blue Watch

The Blue Watch

From £499.99
The Rose WatchThe Rose Watch

The Rose Watch

From £499.99



Welcome to The Valiant Collection - a fully stainless steel automatic diving watch equipped with a choice of either a Swiss ETA or Japanese Automatic Movement. We pored over the design of our Valiant Collection for months and have come up with a watch that pays homage to the Fire Service and my grandfather, whilst still being a beautiful timepiece for the general public.



We have kept the theme of placing an original 1920’s British brass firefighter’s helmet inside our watches. This time set into the crown, which is the component on the side of the watch that allows you to set the time. The melting down of our helmet is all done in the heart of London’s prestigious jewellery district of Hatton Garden. We first of all create our crown mould out of wax through 3D printing our William Wood helmet logo. We then melt the helmet into liquid brass and pour it into our mould which is then left to cool and set. Once set, we polish and coat the brass with a final finish and then secure the brass inset into each crown of our Valiant Collection watches. You can see this in action on the side profile image of our Valiant Collection below. What’s really cool is that you are wearing a piece of British firefighting history on your wrist at all times.



Additionally we are very proud of the fact that we have created our very own William Wood straps made from cast off Angus Duraline British fire hose rubber. The fire hose rubber is designed to be one of the most durable materials out there which can withstand extreme conditions. We have a 70mm roll of Angus Duraline fire hose which has provided over 10 years of service to the UK Fire & Rescue community. We have then cut the hose and sewn it onto a red rubber strap giving a very special and unique finish. The luscious red makes our watches stand out and you can still smell the smokiness in the rubber!



As part of our Valiant Collection launch we are giving you the chance to choose from two world class automatic movements depending upon how much you would like to spend.

Swiss ETA 2824 Automatic

The 2824, the best known of the 28 family, is ≈5mm thick and 25.6mm in diameter. It is a self-winding movement with the oscillating weight spinning up a 38-hour power reserve and has 25-jewelled bearings. The regulator is ETA’s own Etachron system.

Watchmakers argue that the 2824 is one of the most durable and precision movements in its price range. It has been around long enough to demonstrate its tough credentials, with the first of the modern 2824-2 models being released in 1982.

Japanese NH35 Automatic - Seiko

The Seiko NH35 is also a self-winding movement and has 24-jewell bearings. The movement is one of the world’s most popular automatic movements. The NH35 should be fully wound after about 55 manual turns of the crown. 

Some would argue that Seiko were the first brand to produce an automatic watch and watch critics argue that Seiko movement are as accurate as major Swiss luxury providers.



Rank Markings - At the turn of the century the Fire Brigade was a branch of the Police Force and the rank structure was that of Police. When the Fire Service was made independent of the Police a new rank structure and markings were designed for the uniform. Now rankings of a firefigher can be seen on their uniform collar. The two stripe indices located at the 12 on the watch face represent the markings a Crew Manager would have on his or her uniform collar.

Checkered Markings - Printed around the perimeter of the dial is the exact checkered markings design from the side of a British fire engine which have been picked up and dropped onto our Valiant Collection watch face in an understated yet complimentary way.

Bell Chime - Now that we have moved through the ranks of complexity to an automatic movement we have added a sweeping second hand to the dial. The second hand has been designed to look like the chime from an old fire engine bell.

Water Resistant (100m) - You have the ability to dive up to 100m without any fear of water damage. You can confidently wear your watch in the swimming pool or in the shower without giving it a second thought.

Limited Edition - Each watch comes with a unique engraving between 1 - 250 on the caseback so that you know you are the owner of something very special.



Super-LumiNova - We wanted this to be a watch that you could wear everyday. No matter what the job! By having Super-LumiNova on the indices, hands and bezel you can follow the time no matter how dark your environment.



We want to follow on from our previous Chivalrous Collection with another stunning presentation box experience.

Your Valiant Collection watch will come packed into a luxury leather William Wood travel roll. The travel roll will allow you to carry up to 2 watches when you are travelling on business or going abroad.

The roll comes packed in a black William Wood branded box which is lined with newspaper cuttings seen on the right of the story behind William Wood Watches. Also included is a Valiant Collection Instructions Manual, Certificate of Authenticity, 12 Month International Warranty Card and Strap Changing Tool.



Here are the key facts that you need to know when pre-ordering one of our new Valiant Collection watches.

We are launching our new Valiant Collection on a crowdfunding platform called Kickstarter on Sunday 1st December 2019 12 noon.

Kickstarter is the world’s largest Crowdfunding platform helping 17 million businesses, including William Wood Watches with our Chivalrous Collection, raise £3.5bn to fund growth.

When you pre-order your watch you are helping us pay for our mass production order with our suppliers for the Valiant Collection to become a reality.



The delivery timeline explains how your watch will be personally built for you, with monthly manufacturing updates along the way through to delivery on your wrist in May 2020.

The benefits of pre-ordering your watch are;

1.) Price - Receive discount off future RRP

2.) Limited Edition - Your watch will have a unique limited ediiton engraving on the caseback

3.) Insight - Follow the production of your watch from start to finish

4.) Support - Help us move from a start up to a young business by offering a range of collections



Simply send an email to and answer the 3 questions below confirming the details of your Valiant Collection order.

1.) Swiss Movement (£624.99) or Japanese Movement (£424.99)

2.) The Red Watch, The Black Watch, The White Watch, The Blue Watch or The Rose Watch

3.) Choose your caseback limited edition engraving number between 1 - 50 

NB: This is not a confirmed order, we are simply allocating the movement, colour and engraving to you on our database. You still need to process your pre-order through our launch page on 1st December 2019 12 noon GMT and payment will not be taken until our launch window ends on 31st December 2019 12 noon GMT.

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