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British Watch & Clockmakers Alliance

british watch & clockmakers alliance

Every industry worth its salt deserves a mouthpiece, one through which it can yell loud and proud about just how exceptional they are. Case in point, the British watch industry, which has made huge strides over the last few years in becoming one of the most vibrant, creative and driven havens of horology.

Ranging from creative, fashion-forward designs to accessible watchmaking to serious haute horology, British watches no longer means just one thing. The British Watch & Clock Makers Alliance brings us all together under one roof where we share our successes, frustrations and vision for the future. We are proud to be 1 of 60 British Watch & Clock Makers part of the Alliance.

horological society of new york

The Horologial Society of New York announced it's partnership with the British Watch & Clock Makers Alliance in November 2020. Founded in 1866 their deep roots in American horology allows a sharing of best practices, events and networking on both sides of the pond.

history of british watchmaking

In 1800 Britain made around half of the world’s watches; around 200,000 pieces a year. By 1900 the quantity produced in Britain had declined by half, despite the worldwide market for watches having risen into the millions.

The problem lay in the hand made nature of English watches and the heavy reliance on skilled workers who were reluctant to adapt to the changes in technology. The Swiss and the Americans were much quicker and more successful in adopting mass production techniques. Mass manufactured watches were soon able to compete directly with hand-made ones, and eventually surpass them in performance despite only costing a fraction of the price. As a result the watchmaking industry in Britain collapsed.

There was a brief resurgence in post war Britain, however the remaining businesses were not robust enough to survive the biggest crisis in watchmaking – the emergence of the quartz watch.



Fast forward to today and it is delightful to see so many British Watch & Clock Makers flying the flag for Britain around the world. We are very proud to stand side by side with our brothers in arms and helping contribute to the resurgence of what was once a booming industry.

We also look to support the UK economy by working with UK Designers, Videographers, Charities, Fire Services, Magazines, PR Agencies, Consultants, Accountants and Printers. We will continue to support the UK as we plan to develop our vision to convert a British Fire Station into our Head Office and Concept Store.


British Independent Watchmaker


great britain

We are very proud to be a British Independent Watchmaker and have produced two collections over the years paying homage to Great Britain and the monarchy.

Featured in the images you will see our British Coronation Watch honouring the recently appointed King Charles III, finished in British Racing Green with the Union Jack etched onto the dial.

Before this watch we released our Queen's Platinum Jubilee Watch in honour of Queen Elizabeth II, finished in purple, which were her Platinum Jubilee colours.