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Donated £123,000 To Firefighters

3 Year International Warranty

Rated Excellent On Trustpilot

Interest Free Payment Plans

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Dunkirk Watch

Become Part Of WWII History

WILLIAM WOOD WATCHES
Crafted From Upcycled Firefighter Equipment
SWIPE LEFT TO EXPLORE
Our Unique Casebacks

Triumph

Our iconic Triumph Collection caseback features our Swiss-Made In Case Of Fire Break Glass Movement.

Fire Exit

Our Fire Exit caseback features a rotating disc of a man running away from a fire in real time through a fire exit door. Even the words fire exit illuminate at night.

Dunkirk

Our Dunkirk caseback depicts the famous Operation Dynamo scene from World War II. The brass boat on the horizon is a genuine piece of a London Fire Brigade boat engine that saved 600 lives off the beaches in 1940.

Fearless

Our Fearless caseback features a modern day British firefighter helmet, with a coloured visor that looks directly into the watch movement.

Fire

Our Fire Watch caseback features the highly flammable symbol which glows in the dark at night when a lume torch is applied.

Chivalrous

Placed in the back of our Chivalrous Collection is a limited edition commemorative coin made from a 1920's British brass firefighter's helmet.

Story

Scroll to learn about our story.

1957

Who is William Wood?

William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.

 

1982

Grandfather & Hero

William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.

 

2017

The Match Was Lit

In 2017 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted British design watches made from upcycled firefighting materials in dedication to his grandfather, firefighters and first responders internationally.

 

2024

Setting The World Alight

We have customers in over 50 countries worldwide, offering distinct collections that can compete with the best in the world. We are proud to have donated over £123,000 to International Firefighting Charities supporting our heroes in need.

 

Why purchase from us?

3 Year Warranty

Your watch is covered by a 3 year warranty with service centres local to you in the UK, North America and Asia.

Fast Worldwide Shipping

With our premium trusted courier UPS we can ship to the US East Coast in 24 hours and West Coast within 48 hours of collection.

Trustpilot Excellent

We are proud to be rated Great Britain's Number 1 Watch Manufacturer on Trustpilot.

Who's Wearing

Kevin O'Leary

Shark Tank US Investor AKA Mr Wonderful owns our Triumph Heat.

Adam Hills

Australian Comedian & Last Leg Presenter owns our Red Valiant.

Gordon Ramsay

Celebrity Chef and Restauranteur owns our Black Valiant.

Kevin O'Leary Talks About His William Wood

PLAY NOW

UPCYCLED

Fire Hose Straps

All of our straps are made from genuine upcycled fire hose used by Fire Departments around the world. We offer a diverse range of colours, each with their own texture, patina and story to tell.

100 YEARS OF HISTORY INSIDE

Vintage Firefighter Helmet

Our watches have over 100 years of firefighting history inside. We take an original British brass firefighter's helmet, worn by firefighters in the 1920's in Great Britain, and melt it inside of our watch creations.

UPCYCLED

Firefighter Turnout Gear

Firefighter turnout gear, worn by firefighters to protect them against the elements, is one of the most iconic first responder uniforms. We have managed to upcycle this incredible material into our luxury watch straps.

Fire Exit

Creativity at it’s best…

are you fire or extinguisher?

Two watches. One is on fire. The other is extinguished. Which one are you?

Upgrade to Fire Hose Strap Bundle

Bradlee Doerzbacher, USA

“I’m a fan of everything about this company”

Jayne Clason, UK

“Absolutely love my watch”

Charles Bentley, USA

“I love my new William Wood”

Michael Cooper, UK

“Do I have too many?”

Dan Jones, UK

“The perfect pairing”

Our Stockist Partners

New York Times

A Grandfather’s Job Becomes a Watch Company’s Inspiration

A vintage firefighter’s helmet, for example, is the logo at William Wood Watches.

The Guardian

Why British watches have hit the big time

UK brands are piquing international interest and proving that a high-status timepiece need not be Swiss

Financial Times

William Wood: the watchmaker recycling firefighters' kit

Founder Jonny Garrett talks about his novelties and the British company's charitable efforts