William Wood was the name of our Founder’s grandfather. He served in the British Fire Service for over 25 years winning commendations for his acts of bravery. Sadly he passed away but his legacy lives on in our watches.
Our Red Watch with Red Fire Hose Straps is our most iconic piece and instantly recognisable.
Let's take a closer look at this beautiful timepiece.
LUXURY IS IN THE DETAIL
The 12 o’clock indices represent the markings from the lapel of a firefighter uniform. The chequered markings printed around the outside of the dial are from the side of a British Fire Engine. Our sweeping seconds hand takes inspiration from the chime inside an old vintage fire bell.
Our vision is to refurbish an old British Fire Station into our Head Office and Concept Store where you can come in to meet the team, see our watches and witness our upcycling in action. We look forward to seeing you at our grand opening.