As Seen In

WELCOME TO OUR HERITAGE RANGE

BRONZE SPECIAL EDITION

STRONGER THAN STAINLESS STEEL

BRONZE CASE

Due to the overwhelming success of our Valiant Collection we decided to launch a very special watch indeed. With a case made from Bronze, stronger than stainless steel, and a choice of 4 striking upcycled fire hose straps colours.

Explore Bronze Special Edition

WELCOME TO OUR DIVING RANGE

VALIANT COLLECTION

Red Fire Hose
Red Fire Hose
Yellow Fire Hose
Yellow Fire Hose
Blue Fire Hose
blue fire hose
Green Fire Hose
stainless steel
Stainless Steel
nat
Nato

The Red Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

The Blue Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

The White Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

The Black Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

The Rose Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

The Green Watch

Swiss Sellita £1150

Japan Seiko £695 

from £232/per month

CLOSE UP

THE RED WATCH

The iconic Red Watch Valiant Collection from our automatic diving range has an exquisite eye for detail.

Let's take a closer look at this beautiful timepiece.

LUXURY IS IN THE DETAIL

The 12'o clock indices represents the two markings from a UK Fire & Rescue Service Crew Manager's lapel.

Printed around the perimeter of the dial are the checkered markings from the side of a British Fire Engine.

The sweeping seconds hand takes inspiration from the chime inside an old vintage fire bell. 

Explore The Red Watch

UPCYCLING

Original 1920's London Fire Brigade brass helmet melted into the watch crown all crafted in London's icon jewellery district of Hatton Garden.

Straps made from hand-cut British fire hose which has served and protected the UK Fire & Rescue Services for over 10 years. Each strap has its own unique patina and story.

Explore The Red Watch

PRESENTATION IS EVERYTHING

Your watch comes presented in a red William Wood Watches travel roll suitable to carry up to 3 watches. Each roll has a soft divider so your watches will never rub each other in transit.

As you lift the lid of your travel roll the light catches the double domed sapphire crystal watch glass tinted blue as a tribute to my grandfathers tenure on The Blue Watch.

Explore The Red Watch

WELCOME TO OUR PRESTIGE RANGE

Triumph Collection

ONE OF A KIND

FIRE ALARM CASEBACK

We have created a one of kind custom-made fire alarm case back. With our Sellita SW510 movement residing inside as the fire alarm, and a glass partition between the emergency plate 'In case of fire break glass'. This really is one of our proudest inventions yet.

Explore The Triumph Collection

BRINGING THE HEAT

FIERY UNBOXING EXPERIENCE

We have really pushed the boundaries this time with a genuine Italian leather watch presentation box inspired by a fire alarm. The box comes a watch presentation area, straps holder and cufflinks compartment. Get ready to set your mind alight!

Explore The Triumph Collection

WELCOME TO OUR DRESS RANGE

CHIVALROUS COLLECTION

Leather
Leather
Red Fire Hose
red fire hose
Yellow Fire Hose
yellow fire hose
Blue Fire Hose
blue fire hose
green fire hose

Rose Gold

£395

From £131/per month

Peacock Edition

£395

From £131/per month

Tuxedo Black

£395

From £131/per month

Sold out

Midnight Blue

£395

From £131/per month

Sold out

British Racing Green

£395

From £131/per month

WATCH FOR ALL OCCASIONS

FIRE IT UP

Within a few seconds you can switch up your Chivalrous Collection from an elegant dress watch into a striking sports watch using our quick-release upcycled fire hose straps retailing for only £100.

LIMITED EDITION CASEBACK

HISTORY ON YOUR WRIST

We've melted down an original 1920's British brass firefighters helmet and made it into a limited edition commemorative coin. Each coin is placed in the back of our Chivalrous Collection and sealed with a sapphire crystal viewing glass. Every customer who wears our watch has a piece of history visible on their wrist.

We have only made 250 pieces in each colour, each engraved with a limited edition number so that you know you are the owner of something very special.

LAST YEAR WE DONATED

£10,000 - THE FIREFIGHTERS CHARITY & $5,000 - AUSTRALIAN BUSHFIRE CRISIS

JOIN US ON OUR JOURNEY

OUR VISION

Our vision is to convert an old British Fire Station into our HQ and Concept Store. We will also refurbish an old fire engine to drive the length and breadth of the UK promoting our brand. We look forward to welcoming you to our opening in the future.