NEW VALIANT COLLECTION

WELCOME TO OUR DIVING RANGE

VALIANT COLLECTION (PRE-ORDER NOW)

rose
Red Fire Hose
yellow
Yellow Fire Hose
military
Military Fire Hose
stainless steel
Stainless Steel
nat
Nato
The Black Watch The Black Watch military stainless steel nat

The Black Watch

Swiss ETA £995

Japan Seiko £695

from £232/per month

The Red Watch The Red Watch military stainless steel nat

The Red Watch

Swiss ETA £995

Japan Seiko £695

from £232/per month

The White Watch The White Watch military stainless steel nat

The White Watch

Swiss ETA £995

Japan Seiko £695

from £232/per month

The Blue Watch The Blue Watch military stainless steel nat

The Blue Watch

Swiss ETA £995

Japan Seiko £695

from £232/per month

ALL NEW

MILITARY FIRE HOSE STRAPS

These beautiful hand-cut straps are made from upcycled British Military fire hose that has been donated to us by the British Armed Forces Defence Fire & Rescue Unit. It takes our watch owners one step closer to the front line. 

View White Watch here.

CLOSE UP

THE RED WATCH

The iconic Red Watch Valiant Collection from our automatic diving range has an exquisite eye for detail.

Let's take a closer look at this beautiful timepiece.

LUXURY IS IN THE DETAIL

The 12'o clock indices represents the two markings from a UK Fire & Rescue Service Crew Manager's lapel.

Printed around the perimeter of the dial are the checkered markings from the side of a British Fire Engine.

The sweeping seconds hand takes inspiration from the chime inside an old vintage fire bell. 

Explore The Red Watch

UPCYCLING

Original 1920's London Fire Brigade brass helmet melted into the watch crown all crafted in London's icon jewellery district of Hatton Garden.

Straps made from hand-cut British fire hose which has served and protected the UK Fire & Rescue Services for over 10 years. Each strap has its own unique patina and story.

Explore The Red Watch

PRESENTATION IS EVERYTHING

Your watch comes presented in a red leather William Wood Watches travel roll suitable to carry up to 3 watches. Each roll as a soft divider so your watches will never rub each other in transit.

As you lift the lid of your travel roll the light catches the double domed sapphire crystal watch glass tinted blue as a tribute to my grandfathers tenure on The Blue Watch.

Explore The Red Watch

OUR STORY

William Wood was the name of my late grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery.

Our vision is to be a leading sustainable watch brand that upcycles rescue service materials for a new life, whilst giving back to relevant charities.  

Our iconic logo represents the side profile of a 1920's British firefighters helmet in dedication of my grandfather.

Read our full story here

LIMITED EDITION CASEBACK

HISTORY ON YOUR WRIST

We've melted down an original 1920's British brass firefighters helmet and made it into a limited edition commemorative coin. Each coin is placed in the back of our Chivalrous Collection and sealed with a sapphire crystal viewing glass. Every customer who wears our watch has a piece of history visible on their wrist.

We have only made 250 pieces in each colour, each engraved with a limited edition number so that you know you are the owner of something very special.

EVERY HELMET TELLS A STORY

BRITISH FIREFIGHTER HELMET

William Wood Watches logo takes inspiration from the side profile of an original British brass firefighters helmet. We created this fire hose lined helmet to present the beauty of our full limited edition Chivalrous Collection.

WILLIAM WOOD ARCHIVE

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WILLIAM WOOD WATCHES