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BRITISH FIREFIGHTING HISTORY

OUR STORY

William Wood was the name of our Founder’s grandfather. He served in the British Fire Service for over 25 years winning commendations for his acts of bravery. Sadly he passed away but his legacy lives on in our watches.

Read our full story here

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RED WATCH

Our Red Watch with Red Fire Hose Straps is our most iconic piece and instantly recognisable.

Let's take a closer look at this beautiful timepiece.

LUXURY IS IN THE DETAIL

The 12 o’clock indices represent the markings from the lapel of a firefighter uniform. The chequered markings printed around the outside of the dial are from the side of a British Fire Engine. Our sweeping seconds hand takes inspiration from the chime inside an old vintage fire bell.

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UPCYCLING

Our crowns are forged from an original 1920’s British brass firefighters’ helmet melted down in the heart of London’s jewellery district Hatton Garden.

With straps made from hand-cut upcycled British fire hose that have been used in live fires for the past 10 years. You can still smell the rich smokiness within the rubber.

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PRESENTATION IS EVERYTHING

We believe a watch purchase should be very special. Your new Valiant Watch will be shipped to you in a genuine red Italian leather travel roll taking inspiration from fire hose.

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UPCYCLED BRITISH FIRE HOSE

Fire Hose Straps

Red Fire Hose

London Fire Brigade

Red Fire Hose

£100
Blue Fire Hose

Tyne & Wear

Blue Fire Hose

£100
Yellow Fire Hose

West Midlands

Yellow Fire Hose

£100
Green Fire Hose

British Armed Forces

Green Fire Hose

£100

ELEMENTS TO IGNITE A FIRE

HEAT, OXYGEN, FUEL

LAST YEAR WE DONATED

£10,000 - THE FIREFIGHTERS CHARITY & $5,000 - AUSTRALIAN BUSHFIRE CRISIS

FIRE STATION STORE

OUR VISION

Our vision is to refurbish an old British Fire Station into our Head Office and Concept Store where you can come in to meet the team, see our watches and witness our upcycling in action. We look forward to seeing you at our grand opening.

Read more here