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3 Year Warranty

Rated Excellent Trustpilot

Pay Monthly Plans

Charitable Donations £123,000+

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Bronze Collection


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Why purchase from us?

3 Year Warranty

Your watch is covered by a 3 year warranty with service centres local to you in the UK, North America and Asia.

Fast Worldwide Shipping

With our premium trusted courier UPS we can ship to the US East Coast in 24 hours and West Coast within 48 hours of collection.

Trustpilot Excellent

We are proud to be rated Great Britain's Number 1 Watch Manufacturer on Trustpilot.

Stronger than stainless steel

bronze case

Following the success of our stainless steel Valiant Collection, we launched our Bronze Collection, with a case made from bronze, a metal stronger than stainless steel.

Heritage on your wrist

ageing & patina

Bronze watch cases are extremely special as they age and patina over time when weathered. The look of your watch will change both in terms of colour and texture capturing the heritage behind our story.

Thought behind each decision

ruby or sapphire

We carefully curated our colour choices with this piece to match the stunning age old bronze case. The result is a choice between a deep burgundy ruby or royal sapphire blue. The hardest choice is which one to choose.


double domed sapphire

We tinted the double domed glass on the watch blue in tribute of our Founder's late grandfather's tenure serving on the Blue Watch for the Newcastle & Gateshead Fire Brigade.


100 year old british brass firefighter's helmet

We take an original 1920’s British brass firefighter’s helmet worn by firefighters 100 years ago, and melt it down into our watch crowns. The result is a wonderful combination of old brass versus ageing bronze. The helmets are all sourced from the UK and all craftsmanship to is carried out in the heart of London.


upcycled fire hose straps

Through a highly skilled process we upcycle decommissioned fire hose into our luxury watch straps.

The majority of fire hose used by fire departments around the world is sadly thrown into landfill. We give this beautiful material a new life on your wrist. We now have a range of nine different fire hose and fire gear straps for you to choose from. You can explore our entire fire hose strap range through the link below.

Luxury Presentation

travel roll

Your new Bronze Collection watch will come packaged in our luxury genuine Italian leather red travel roll. The travel roll can carry up to 3 watches and is the perfect travel companion for any watch lover.

If you want the full William Wood experience you can upgrade your order to our Four Fire Hose Strap Bundle which will allow you to mix and match your watch with four strap colours.


Bronze Sapphire