Dunkirk Watch
Become Part Of WWII History
Collections
Story
Scroll to learn about our story.
1957
Who is William Wood?
William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.
1982
Grandfather & Hero
William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.
2017
The Match Was Lit
In 2017 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted British design watches made from upcycled firefighting materials in dedication to his grandfather, firefighters and first responders internationally.
2024
Setting The World Alight
We have customers in over 50 countries worldwide, offering distinct collections that can compete with the best in the world. We are proud to have donated over £123,000 to International Firefighting Charities supporting our heroes in need.
Why purchase from us?
Who's Wearing
Kevin O'Leary Talks About His William Wood
PLAY NOW
UPCYCLED
Fire Hose Straps
All of our straps are made from genuine upcycled fire hose used by Fire Departments around the world. We offer a diverse range of colours, each with their own texture, patina and story to tell.
100 YEARS OF HISTORY INSIDE
Vintage Firefighter Helmet
Our watches have over 100 years of firefighting history inside. We take an original British brass firefighter's helmet, worn by firefighters in the 1920's in Great Britain, and melt it inside of our watch creations.
UPCYCLED
Firefighter Turnout Gear
Firefighter turnout gear, worn by firefighters to protect them against the elements, is one of the most iconic first responder uniforms. We have managed to upcycle this incredible material into our luxury watch straps.
Fire Exit
Creativity at it’s best…
Quick Glance - All Collections
Press on the collection name to view all models and colour variants within the collection
- Valiant
- Bronze
- Dunkirk
- Fire Exit
- Triumph
- Fire Extinguisher
- Fearless
- Chivalrous
are you fire or extinguisher?
Two watches. One is on fire. The other is extinguished. Which one are you?
Upgrade to Fire Hose Strap Bundle
Bradlee Doerzbacher, USA
“I’m a fan of everything about this company”
Jayne Clason, UK
“Absolutely love my watch”
Charles Bentley, USA
“I love my new William Wood”
Michael Cooper, UK
“Do I have too many?”
Dan Jones, UK
“The perfect pairing”
Our Stockist Partners
