Luxury British watchmaker William Wood combines your love for premium Swiss watches with a sustainable approach to fashion. Combine these principals, and you have the Valiant range of timepieces that look stunning and also honour the firefighters. With divers and pilots being immortalised through luxury watches, it makes sense that these everyday heroes receive similar treatment.

The latest and arguably best of the William Wood Valiant range is the Blue example. With a deep blue watch face and contrasting red band, this premium watch is sure to make a lasting impression. William Wood is also offering far more opportunities to customise your purchase than what you would typically find with a name like Rolex or Omega. For starters, you get to choose the movement.

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