HANDS-ON: William Wood The Red Watch

Emerging watchmakers face the near-Sisyphean task of standing out in a sea of low-budget options all vying for market dominance and social media influence. When William Wood’s founder Jonny Garrett launched a crowdfunding campaign to commemorate his grandfather’s heroics in the British Fire Service, the passion in the story clearly resonated with the thousands of pledgers who wanted to make these watches a reality. In 2020, William Wood’s ‘Valiant Collection’ seeks to continue the tribute to the man himself and fire fighters around the world, all the while being stylish enough to pass under the radar as daily wear.

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