Looking for a new men’s watch? Despite the ongoing madness of 2020, there has still never been a better time to buy one. As GQ’s 2020 Watch Guide attests, there are well over 100 brands worth your attention: from small British dial names such as Marloe and Farer to the Swiss stalwarts of Rolex, Omega and TAG Heuer. And that’s before you even weigh up the booming world of smartwatches.

Of course, since we published the latest edition of our annual compendium, the men’s watch world has been turned upside down. The iconic Baselworld watch fair was cancelled. Watches & Wonderstransitioned into an online showcase for the latest wares from Cartier, IWC and A Lange & Söhne, among others. A new Omega Bond watch arrived in the form of the stunning Seamaster Diver 300M 007 Edition before No Time To Die was delayed to November. Most shockingly of all? Neither Rolex nor Patek Philippe is yet to release a new timepiece this year.

Nevertheless, you remain spoilt for choice when it comes to choosing a new watch. So our pick of the best men’s watches is here to make that decision a little easier.

Above all else, consider how often you’re planning to wear your latest purchase and the occasions that will best suit it. Do you want a dress watch to suit up with, such as the ever-refined Patek Philippe Calatrava or a beautiful Longines Heritage edition? Are you after a sporty chronograph in the same vein as a Rolex Daytona or timeless TAG Heuer Carrera? What about a dive watch to satisfy your inner adventurer or a bang-about model from Mondaine or Casio that’ll deliver maximum bang for your horological buck?

So long as you end up with a timepiece that best suits both your style and budget, there are no right answers. That’s why we’ve assembled such a diverse pantheon of models for you to peruse below. While you do so, here are GQ’s five tips to bear in mind when buying any new men’s watch...

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