The renowned British menswear blog Off the Cuff LDN take a deep dive into all things British Racing. They cover unique blend of British heritage & modern minimalism - and explore the culture behind contemporary London men's style.

Synonymous with motor sports and racing, this truly British hue has justified itself as a strong, gentlemanly classic within the menswear sphere.

A shade that immediately evokes a true British feeling,  the idea behind British Racing Green originated from the 1903 Gordon Bennett Cup. Held in Ireland, as a mark of respect, the British cars were painted shamrock green in honour of their Irish hosts.

As the tone evolved, the first official recorded use of the darkest green shades were on the Bugatti of Briton William Grover-Williams, driving in the very first Monaco Grand Prix, in 1929. This become known as British Racing Green.

With British Racing Green now a classic ‘go to’ colour in the men’s fashion world, we look into how successful British brands, William Wood Watches and Private White V.C. have used the shade to produce particularly remarkable menswear pieces.

Click here to read the full article http://offthecuffldn.co.uk/blog/500-series/500-british-racing-green/