Did you know that the checkered seconds print running around the outside of the dial is the exact checkered markings off the side of a British Fire Engine. Or that the back of our seconds hand was shaped like a firefighter axe head and the front of the hand is inspired by the chime of a fire bell? Or that we have lightly tinted the glass on each of our watches blue in tribute of William Wood’s 25 years service on the Blue Watch. Every design decision we have taken has a purpose.

We take an original 1920’s British brass firefighter’s helmet worn by firefighters 100 years ago, and melt it down into our watch crowns. The result is a wonderful combination of old brass versus modern stainless steel. The helmets are all sourced from the UK and all craftsmanship to is carried out in the heart of London.

Your new Valiant Collection watch will come packaged in our luxury genuine Italian leather red travel roll. The travel roll can carry up to 3 watches and is the perfect travel companion for any watch lover.

If you want the full William Wood experience you can upgrade your order to our Four Fire Hose Strap Bundle which will allow you to mix and match your watch with four strap colours.