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Fire Exit Watch (New)

CHF 1,737
Stainless steel gun metal grey day date watch inspired by the fire exit sign. Featuring a Swiss-made Sellita SW220 movement that displays the fire exit sign man carrying out a different action for all seven days of the week, fire exit arrow applied indices filled with lume, bezel and glass dial finished in the exact green of a fire sign, running man rotating disc caseback, and straps made from decommissioned British racing green fire hose. Beautifully presented in our genuine luxury fire exit sign case that can hold up to 3 watches. Spread the cost interest free over 3 months for £498 per month. **Pre-order now for deliver in September 2024**
Choose Strap:

Case Measurements:

The case measures 41mm in diameter, with a 13.5mm thickness and a lug width of 20mm. The watch wears as a medium size on an average wrist.

Lug to Lug:

The lug to lug measurement is 49.5mm. This is an important measurement from the top of the north lug to the bottom of the south lug, allowing you to know how much real estate the watch will take up on your wrist.

Case Execution:

The case is made from 316L grade stainless steel and is finished in a brushed dark gun metal grey. Our glass bezel is unidirectional with a medium smooth strength to each click, and includes printed lume markings. The caseback is screw down with an opening in the shape of a fire exit door, where you can look through to a rotating disc showing a dynamic animation of the fire exit man running away from a fire. The caseback also include the words fire exit using printed lume.


Swiss-Made Sellita SW220 Day Date Movement, with a power reserve of up to 41 hours when fully wound, 26 jewels accuracy and 28,800 beats per hour. This is a self winding mechanism with ball bearing and functions include; hours, minutes, sweep second, day and date located at 4pm. For full power reserve Sellita suggests winding the crown 50 times before use.

Day Wheel:

One of the main features of our Fire Exit Watch is of course the fire exit sign man day wheel. The wheel sits below the green glass dial and is finished in C1 grade lume with the fire exit man printed onto the wheel. Each day of the week is represented by the man completing a different action, and we have included the first initial of each day of the week in the bottom left hand corner of the date wheel window for complete clarity. The breakdown of all seven days are explained below:

Monday - Late for work

Tuesday - Hard at work

Wednesday - Commuting

Thursday - Exercising

Friday - Thank god it's Friday!

Saturday - Partying

Sunday - Relaxing

Dial Execution:

The dial is finished in the exact pantone colour of a fire exit sign. The dial is made from green glass allowing you to look through to the day date disc that sits below. We have applied fire exit arrow and baton indices which are filled with C1 grade lume. The dial and indices are curved creating layers and depth when the light shines underneath the crystal. The seconds tracks is finished in gun metal grey to match the case with white printed markers.


Our Fire Exit Watch is fitted with sapphire crystal that has an applied anti-reflective coating. The glass is completely scratch resistant and finished with an impressive domed curve. The glass is tinted with a medium blue colour paying tribute to William Wood’s 25 years of service on a shift pattern called The Blue Watch for the Newcastle & Gateshead Fire Brigade. The bezel is also finished in glass so which creates a lovely aesthetic and harmony between the crystal and bezel.


The back of the watch features a rotating disc with a dynamic animation of the fire exit sign man running away from a fire. As you turn the watch over you will see a fire exit doorway which you can see directly through the moving disc. It is a very fun element that creates intrigue on both the front and the back of the watch. The caseback also include the words fire exit with printed lume and it is closed with a glass.


We wanted this watch to illuminate like a fire exit sign at night. So we are using C1 grade lume application and printing on our indices, hands, dial helmet logo, bezel markers, caseback and buckle. The result is an extraordinary watch in the day and the night.


We have created a custom buckle in the shape of a fire exit arrow. The buckle is shaped with the arrow at the base and the tongue that goes through the strap includes the green arrow marker. The green arrow is filled with lume and the buckle is finished in a brushed dark gun metal grey to match the case.

Strap Execution:

The base strap on our Fire Exit Watch is made from upcycled British racing green fire hose from the UK Fire & Rescue Service. The hose is sewn into a rubber strap mould with the words 'Made from rescue materials' pressed into the back of it.

Our full range of watch straps have a 20mm lug width fitting all of our watch collections. All of our straps are fitted with quick-release levers allowing you to add and remove any of our straps without any additional tools required in just a few seconds.

If you want the full William Wood experience then consider upgrading your order to our Four Strap Fire Hose Bundle which includes four interchangeable upcycled fire hose straps for the price of three.

Strap Measurements:

Our fire hose and fire gear straps fit a wrist size between 5.5 and 9.5 inches. We do not currently offer straps for lug sizes outside of 20mm.

Presentation Box:

Our Fire Exit Watch comes presented in a genuine Italian leather British racing green presentation box inspired by a fire exit sign. It features a transparent display window that looks directly through to your watch with the words 'Keep Clear Fire Exit'. The case carries up to 3 watches and is a great travel companion.

Water Resistance:

100M / 10ATM

International Warranty:

We offer a 3 year international warranty on all of our watches giving you complete peace of mind when making your purchase. When completing a warranty repair we will cover the full associated costs including shipping from and to your address. Please be aware that any watch malfunction caused by water damage sits outside of our international warranty. Please always firmly secure your watch crown against the case before use.

Global Support:

We have three repair centres based in the UK, USA and Asia, giving you international support if, and when required.

We offer easy interest free payment plans through Klarna and Partial.ly allowing you to spread the cost of your purchase over 3 months. All UK customers will have the option of paying with either Klarna or Partial.ly. Whilst international customer must choose Partial.ly only. Simply add your watch to your cart, follow the checkout instructions all the way through to payment screen, and select your payment plan option. You can pay off your plan early without any penalties. All orders will be dispatched immediately even if the payment plan option is chosen.
Our new Fire Exit Watch begins production in March and delivers in September 2024. We will send regular production updates by email to all purchasers all the way through to delivery. We have a limited amount of pieces we are producing within this batch so please do not hesitate to place your order to avoid disappointment. Once your watch is ready to be dispatched we then ship all UK orders through the Royal Mail Guaranteed Next Day Delivery Service and all International orders through the UPS Tracked & Signed Service. UK orders will arrive the next working day before 1pm and International orders will ship to the US East Coast within 24 - 48 hours, and US West Coast within 48 hours. For security purposes all orders require a signature to be delivered so please make every effort to be at home for your expected delivery date.

We have over 1,200 Trustpilot reviews that you can read from other William Wood watch owners. We pride oursevles on exceptional customer service and currently uphold a 5 out of 5 star average customer service Trustpilot rating which is the number 1 rated watch manufacturer in Great Britain. Read our Trustpilot reviews here.

CHF 1,737.00 BUY NOW



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We are proud to have worked with the award winning Watch Designer Max Resnick to bring our Fire Exit Watch creation to life. One of our favourite elements to the watch is of course the day wheel displaying the fire exit sign man carrying out a different action for each day of the week. All sevens days are explained below, I am sure there is a day that you can related to at some point over your life;

Monday - Late for work
Tuesday - Hard at work
Wednesday - Commuting
Thursday - Exercising
Friday - Thank god it's Friday!
Saturday - Partying
Sunday - Sleeping in



Our watch straps are made from upcycled fire hose that has been used by fire services around the world. We clean, cut and repurpose them into our elegant and comfortable watch straps all fitted with quick-release functionality.




Your William Wood watch is covered by a 3 year warranty giving you complete piece of mind when placing your order.

We have 3 service and repair centres based in the UK, US and Asia giving you international support if required.


Your purchase will contribute to our firefighting charitable donations of over £123,000


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