Listen to our Founder

Interviewed By Worn & Wound


William Wood was the name of our Founder's late grandfather. He served in the British Fire Service for over 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade on the Blue Watch. He passed away in 2009 but his legacy lives on in our watches.


My grandfather was without doubt a hero and incredible man. On 29th June 1966 he and 3 fellow firefighters saved 5 small children aged between 5 and 1 from a severe house fire. They were all awarded with a Certificate of Merit for their courage and bravery which was the first Certificate to ever be awarded in the history of the Newcastle & Gateshead Fire Brigade.


Our Founder Jonny looked up to his grandfather as a charismatic, loving and strong character. He knew that building his lifelong career around him would get him out of bed every morning ready to take on the world. Each watch we make has his grandfather's legacy beating through each component and is a tribute to all firefighters past or present who are our everyday heroes.


Our iconic logo represents the side profile of a 1920's British firefighter's helmet. It signifies heroism and bravery and we are proud to have it located on our watch dials and crowns for the world to see and appreciate.


Whether it's melting down an original 1920's British brass firefighter's helmet and placing it in the back of our Chivalrous Collection or using blue upcycled fire hose from our Founder's grandfather's fire region of Tyne and Wear. Every single William Wood watch has real British firefighting history beating through every component.


When I created William Wood Watches in 2016 I did not expect that all these years later we would be the largest firefighter watch brand globally, with customers stretching over 50 countries, donations made to firefighting charities of over £100,000 and coverage in the New York Times, Forbes and Financial Times.

But the best part of the journey for me is seeing our watches on the wrists of people who appreciate our story, craftsmanship and values. They know that our watches represent more than just a timepiece, they are a statement of unity, respect and bravery for all firefighters past and present, like my grandfather, who put their lives on the line to selflessly save others.

Jonny Garrett
Founder & CEO