ONCE FORGOTTEN NOW REBORN

100 YEARS FIREFIGHTING HISTORY IN EVERY WATCH

ONCE FORGOTTEN NOW REBORN

ONLINE BOUTIQUE

Pay with Klarna or Partial.ly and spread the cost over 3 - 6 months interest free

WHO WAS WILLIAM WOOD?

William Wood was the name of our founder’s late grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.

ROLE MODEL AND INSPIRATION

William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.

THE MATCH WAS LIT

In 2016 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted British luxury watches made from upcycled firefighting materials in dedication to his grandfather and firefighters internationally.

SETTING THE WORLD ALIGHT

We now have customers in over 50 countries worldwide with 4 distinct collections that can compete with the best in the world. We are proud to have donated over £75,000 to International Firefighting Charities and celebrated our 5 year anniversary in March.

THE FIRE TRIANGLE

HEAT, OXYGEN, FUEL

ONCE FORGOTTEN, NOW REBORN

100 YEARS OF FIREFIGHTING HISTORY IN EVERY WATCH

We take an original Merryweather Brass Firefighter's Helmet, worn by firefighters in Britain in the 1920's, and melt it inside every William Wood Watch.

All craftsmanship is carried out in the heart of London. We are proud to lock in the legacy of our brave firefighting heroes in every timepiece.

REAL BRITISH FIREFIGHTING HISTORY BEATING THROUGH EVERY COMPONENT

FROM LANDFILL TO LUXURY

FIRE HOSE STRAPS

We receive fire hose from different fire services around the world which have come to the end of their life. The majority of fire hose around the world unfortunately ends in landfill. We clean the hose, repurpose it, and sew it into our luxury watch straps.

Each cut of hose has its own unique patina and story to tell. You can explore our full range of upcycled straps here in a choice of different colours.

FIRE HOSE THAT ONCE PROTECTED THE FIRE SERVICE NOW PROTECTS YOUR WRIST

WORN BY HEROES

FIRE GEAR SECOND LIFE

Firefighters around the world wear Fire Gear when entering fires to protect themselves from the uncertain elements that lay inside. The Fire Gear that we use is finished in a sand colour with fluorescent UV stripes to protect them on night call-outs.

We receive the Fire Gear once it has come to the end of its career, then clean and repurpose it into our Fire Kit Straps.

THEY RESCUE LIVES, WE RESCUE MATERIALS

HOW WE GIVE BACK

Total Donations To Firefighting Charities

88,865
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FIRE STATION STORE

OUR VISION

Our vision is to convert an old British Fire Station into our Head Office and Concept Store with a salvaged William Wood Vintage Fire Truck parked out front.

Take A Virtual Tour

HISTORY IN EVERY STITCH

Fire Hose Straps

Red Fire Hose

London Fire Brigade

Red Fire Hose

$172
Blue Fire Hose

Tyne & Wear

Blue Fire Hose

$172
Yellow Fire Hose

West Midlands

Yellow Fire Hose

$172
Green Fire Hose

British Armed Forces

Green Fire Hose

$172

As Seen In

the new york times