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3 Year Warranty

Rated Excellent Trustpilot

Pay Monthly Plans

Charitable Donations £123,000+

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Dunkirk Watch

Our greatest watch, Our finest hour

Watches Crafted From Upcycled Firefighter Materials

Our Collections



(Or £665 per month)

Fire Exit


(Or £498 per month)



(Or £273 per month)



(Or £307 per month)



(Or £842 per month)



(Or £932 per month)



(Or £332 per month)



(Or £332 per month)



(Or £307 per month)



(Or £175 per month)

Our Story

Scroll timeline to learn about story.


Who is William Wood?

William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.



Grandfather & Hero

William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.



The Match Was Lit

In 2017 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted British design watches made from upcycled firefighting materials in dedication to his grandfather, firefighters and first responders internationally.



Setting The World Alight

We have customers in over 50 countries worldwide, offering distinct collections that can compete with the best in the world. We are proud to have donated over £123,000 to International Firefighting Charities supporting our heroes in need.


Why purchase from us?

3 Year Warranty

Your watch is covered by a 3 year warranty with service centres local to you in the UK, North America and Asia.

Fast Worldwide Shipping

With our premium trusted courier UPS we can ship to the US East Coast in 24 hours and West Coast within 48 hours of collection.

Trustpilot Excellent

We are proud to be rated Great Britain's Number 1 Watch Manufacturer on Trustpilot.


Fire Hose Straps

All of our straps are made from genuine upcycled fire hose used by Fire Departments around the world. We offer a diverse range of colours, each with their own texture, patina and story to tell.


Vintage Firefighter Helmet

Our watches have over 100 years of firefighting history inside. We take an original British brass firefighter's helmet, worn by firefighters in the 1920's in Great Britain, and melt it inside of our watch creations.


Firefighter Turnout Gear

Firefighter turnout gear, worn by firefighters to protect them against the elements, is one of the most iconic first responder uniforms. We have managed to upcycle this incredible material into our luxury watch straps.

New Dunkirk Watch


are you fire or extinguisher?

Two watches. One is on fire. The other is extinguished. Which one are you?

Upgrade to Fire Hose Strap Bundle

Rated #1 Watch Manufacturer in Great Britain on Trustpilot

Jorge Santana, PR

Very good craftsmanship. Watches are gorgeous well made and great quality.

Recently acquired a Jubilee Special edition in bronze. Amazing and beautiful contrast of colors. The other valuable thing is that the Company's President is always on hand and answers you directly in warp speed.

Way to go!

Kevin Fosh, GB

Have just brought my second William Wood watch this time a fearless version. They are exceptional watch company. They even Come with a leather travel case. I am sure they will have another to tempt me in 2024

Luke M, GB

Brilliant service and quality!
I recently received a William Wood watch as a birthday gift and it really is a beautifully crafted time piece. The ease of which you can interchange the straps is a great feature and can make any of their watches change from contemporary or classic in style within seconds. The communications were brilliant with regular updates and it really is a very special gift.

Martin, MA

One very impressed customer
This company have been a pleasure to deal with at all stages. They make a great quality watch if mine is representative Of all their range. They communicate well at all stages of the transaction. On arrival, my watch is so beautifully packed and presented. Other companies could learn a lot about making the customer feel valued and presenting their products. I am one very impressed customer and would highly recommend them.

Scott delf, GB

Never felt more valued as a customer!
Personal email conversations from the Owner really made me feel appreciated. Hassle free transaction and all queries answered.

Love my new watch, only issue is the logo on the back plate is not in correct position....very minor issue but attention to detail missing based on what is advertised. Otherwise a perfect watch from an astounding company who I will be buying from again in the future!

Bradley Smith, GB

Received a Watch as an early Christmas present recently and have to say I'm very impressed! The level of detail and thought behind each watch is clear to see and the quality is equally as impressive. Customer service experience is also second to none with lots of consideration and focus on the customer. Will be looking to purchase from them again in the future.

Bradlee Doerzbacher, USA

“I’m a fan of everything about this company”

Jayne Clason, UK

“Absolutely love my watch”

Charles Bentley, USA

“I love my new William Wood”

Michael Cooper, UK

“Do I have too many?”

Dan Jones, UK

“The perfect pairing”

Our Stockist Partners

New York Times

A Grandfather’s Job Becomes a Watch Company’s Inspiration

A vintage firefighter’s helmet, for example, is the logo at William Wood Watches.

The Guardian

Why British watches have hit the big time

UK brands are piquing international interest and proving that a high-status timepiece need not be Swiss

Financial Times

William Wood: the watchmaker recycling firefighters' kit

Founder Jonny Garrett talks about his novelties and the British company's charitable efforts