Dunkirk Watch
London fireboat engine upcycled inside that rescued 600 troops off Dunkirk beaches
Russell Crowe
Actor and film director Russell Crowe wearing his Triumph Heat Watch on screen in his latest movie.
President Biden
In July 2024 the IAFF President handed over a custom William Wood Watch to President Biden in the Oval Office.
Kevin O'Leary
Shark Tank US Investor Kevin O'Leary, AKA Mr Wonderful, wearing his Triumph Heat Red Fire Hose on his podcast.
Adam Hills
Australian Comedian & Channel 4 Last Leg Presenter Adam Hills wearing his Red Valiant on Good Morning Britain.
Daniel Priestley
Entrepreneur and author Daniel Priestley wearing his Triumph Oxygen Watch on The Diary of a CEO Podcast.
London Fire Brigade Red
Our iconic red fire hose is sourced from the London Fire Brigade used in callouts around Greater London.
West Midlands Fire Yellow
West Midlands Fire are one of the only regions in the UK to use this beautiful yellow fire hose rubber.
Tyne & Wear Fire Blue
Our blue fire hose is sourced from the very region William Wood served in over 40 years ago, Tyne & Wear.
British Armed Forces Green
Our British Armed Forces Fire & Defence Unit cargo green straps takes you one step closer to the frontline.
UK Fire Racing Green
Our British Racing Green Fire Hose Straps are sourced from the UK Fire & Rescue Service.
California Fire Orange
These Orange Fire Hose Straps have been used in wildland fires by the Sacramento Fire Department.
Japanese Fire Purple
This unique purple fire hose was sourced from a fire department in Japan, it is a very rare colour.
UK Fire Black
This rare black fire hose was sourced from the UK Fire & Rescue Service used for special training drills.
UK Fire Beige
Made from UK Fire & Rescue Service beige firefighter turnout gear, durable against all odds.
Triumph
Our iconic Triumph Collection caseback features our Swiss-Made In Case Of Fire Break Glass Movement.
Fire Exit
Our Fire Exit caseback features a rotating disc of a man running away from a fire in real time.
Dunkirk
Our Dunkirk caseback features a piece of a London fireboat engine that rescued 600 lives at Dunkirk in 1940.
Fearless
Our Fearless caseback has a modern British firefighter's helmet and coloured visor looking into the movement.
Fire
Our Fire Watch caseback features a glow in the dark highly flammable symbol to match the flame dial.
Chivalrous
Our Chivalrous caseback has a limited edition coin made from a 1920's brass firefighter's helmet.
Motorcycle Project
We built the world's first William Wood Motorcycle crafted from upcycled firefighter equipment and components from our watches.
Bike Concept
We teamed up with the talented custom motorcycle builder Saltire in Scotland. The motorcycle was built using an Indian Scout frame.
Custom Build
We painted it in fire engine red, with hand painted gold foil detailing just like a vintage fire engine. Our helmet logo sits proudly on the gas tank.
Ladder Handlebars
The handlebars were made from genuine vintage wooden firefighter's ladders and the grips were wrapped with upcycled red fire hose.
Fire Hose Saddle
The hand-stitched black leather saddle had a piece of red fire hose running through it, with our gold helmet WW logo crest displayed at the back.
Donated £10,000+
The motorcycle was won in a prize draw by a career firefighter stationed in Dublin and we donated all profits of £10,800 to The Fire Fighters Charity.
Story
Scroll to learn about our story.
1957
Who is William Wood?
William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.
1982
Grandfather & Hero
William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.
2017
The Match Was Lit
In 2017 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted watches made from firefighting equipment in dedication to his late grandfather, firefighters and first responders internationally.
2025
Setting The World Alight
We have customers in over 50 countries worldwide, offering distinct collections that can compete with the best in the world. We are proud to have donated over £150,000 to International Firefighting Charities supporting our heroes in need.
Why purchase from us?
Shark Tanks' Kevin O'Leary Discusses His William Wood
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REPURPOSED
Fire Hose Straps
All of our straps are made from repurposed fire hose. We offer a diverse range of colours, each with their own texture, and durability far beyond a conventional watch strap.
100 YEARS OF HISTORY INSIDE
Vintage Firefighter Helmet
Our watches have over 100 years of firefighting history inside. We take a British brass firefighter's helmet, worn by firefighters in the 1920's in Great Britain, and melt it inside our watches.
All Collections
Press on the collection name to view all models and colour variants within the collection
- Valiant
- Bronze
- Dunkirk
- Fire Exit
- Triumph
- Fire Extinguisher
- Fearless
- Chivalrous
newcastle airport
Are you flying through Newcastle Airport? Check out our William Wood Watches adverts throughout the check in hall and international arrivals corridor.
Newcastle Upon Tyne is the home of the late William Wood where he served as a firefighter for 25 years.
Upgrade to Fire Hose Strap Bundle
Bradlee Doerzbacher, USA
“I’m a fan of everything about this company”
Jayne Clason, UK
“Absolutely love my watch”
Charles Bentley, USA
“I love my new William Wood”
Michael Cooper, UK
“Do I have too many?”
Dan Jones, UK
“The perfect pairing”
Our Stockist Partners
