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William Wood Watches

The Black Watch

Stainless steel automatic diving watch featuring vintage fire bell seconds hand, fire engine pattern seconds track, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our genuine Italian leather, fire hose inspired travel roll, that holds up to 3 watches. Spread the cost interest free over 3 months. Peace of mind 3 year warranty with local servicing support in UK, US and Asia. Shipping to UK 24 hours and US 48 hours.
Choose Strap:

Case Measurements:

The case measures 41mm in diameter, with a 15mm thickness (15.5mm including glass) and a lug width of 20mm. The watch wears as a medium size on an average wrist as it showcases a raised double domed sapphire crystal glass.

Lug to Lug:

The lug to lug measurement is 49mm. This is an important measurement from the top of the north lug to the bottom of the south lug, allowing you to know how much real estate the watch will take up on your wrist.

Case Execution:

Our case is finished in 316L grade stainless steel with the sides and lugs executed with a brushed finish. Our aluminium bezel is unidirectional with a strong setting to each click. The caseback engravings such as our limited edition or authenticity markings are applied through laser engraving.


Seiko Group (also known as Time Module) NH35 Automatic Movement with a power reserve of up to 41 hours, 24 jewels accuracy and 21,600 beats per hour. Seiko timekeeping tolerances for the NH35 movement is -20 seconds per day to +40 seconds per day. This durable movement has been produced by Seiko Group for decades and is known as the workhorse in the watch industry. For full power reserve Seiko suggests winding the crown 55 times before use.

Dial Execution:

The dial has a matte coloured finish with cut-out indices and a date window located at 3pm which is operated by the watch crown. The dial and hands are curved creating a subtle optical illusion when looking through the side of the double domed sapphire crystal glass. Sat below the dial is a C3 grade Super-LumiNova disc finished in the colour green.

Dial Design:

Printed around the outside of the dial is our seconds track which is the exact chequered markings off the side of a British fire engine. The two batten shaped indices positioned at 12 represent the lapel markings that a Crew Manager wears on their uniform in the UK Fire & Rescue Service. The front of our second hand is inspired by the chime inside of a vintage fire bell and the back of the hand represents the head of a firefighter axe. Our iconic vintage firefighter helmet logo is applied to the dial with microlevel detailing.


The material used in our glass is sapphire crystal with an applied anti-reflective coating. The glass is completely scratch resistant and finished with an impressive double domed curve. The glass is tinted with a medium blue colour paying tribute to William Wood’s 25 years of service on a shift pattern called The Blue Watch for the Newcastle & Gateshead Fire Brigade.

Strap Measurements:

Our fire hose and fire gear straps fit a wrist size between 5.5 and 9.5 inches. Our stainless steel bracelet comes with additional links so it can be adjusted to measure all wrist sizes. We do not currently offer straps for lug sizes outside of 20mm.

Strap Execution:

Our full range of watch straps have a 20mm lug width fitting all of our watch collections. Our upcycled fire hose and fire gear straps are finished with a silicon back that is stamped with ‘made from rescued materials’ and ‘William Wood’. All of our straps are fitted with quick-release levers allowing you to add and remove any of our straps without any additional tools required in just a few seconds.

Water Resistance:

100M / 10ATM

International Warranty:

We offer a 3 year international warranty on all of our watches giving you complete peace of mind when making your purchase. When completing a warranty repair we will cover the full associated costs including shipping from and to your address. Please be aware that any watch malfunction caused by water damage sits outside of our international warranty. Please always firmly secure your watch crown against the case before use.

Global Support:

We have three repair centres based in the UK, USA and Asia, giving you international support if, and when required.

We offer easy interest free payment plans through Klarna and Partial.ly allowing you to spread the cost of your purchase over 3 months. All UK customers will have the option of paying with either Klarna or Partial.ly. Whilst international customer must choose Partial.ly only. Simply add your watch to your cart, follow the checkout instructions all the way through to payment screen, and select your payment plan option. You can pay off your plan early without any penalties. All orders will be dispatched immediately even if the payment plan option is chosen.
We ship all orders UK orders through the Royal Mail Guaranteed Next Day Delivery Service. Once you receive your tracking number by email your order will then arrive the next working day before 1pm. All international orders are shipped through the UPS Tracked and Signed Service. Shipments to the US East Coast will take 24 - 48 hours from receipt of your dispatch email and US West Coast 48 hours. For security purposes all orders require a signature to be delivered so please make every effort to be at home for your expected delivery date.

We have over 1,200 Trustpilot reviews that you can read from other William Wood watch owners. We pride oursevles on exceptional customer service and currently uphold a 5 out of 5 star average customer service Trustpilot rating which is the number 1 rated watch manufacturer in Great Britain. Read our Trustpilot reviews here.

$1,042.00 BUY NOW



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Inside our Valiant Collection lives a melted down 100 year old British brass firefighter's helmet, once worn by firefighters in the 1920's. The helmet is set inside our watch crown and is stamped with our iconic logo.



Our watch straps are made from upcycled fire hose that has been used by fire services around the world. We clean, cut and repurpose them into our elegant and comfortable watch straps all fitted with quick-release functionality.




Your William Wood watch is covered by a 3 year warranty giving you complete piece of mind when placing your order.

We have 3 service and repair centres based in the UK, US and Asia giving you international support if required.

Your William Wood Watch is covered by a 3 year international warranty giving you complete piece of mind when ordering your watch. We have 3 service and repair centres based in the UK, US and Asia giving you international support if required.


Your purchase will contribute to our firefighting charitable donations of over £75,000


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