UPCYCLED STRAPS


LONDON FIRE BRIGADE

RED FIRE HOSE STRAPS

Our original and best selling red fire hose straps are made from hose used by the London Fire Brigade. The iconic red couples our Red Watch and Red Travel Roll exquisitely. As with all of our fire hose straps each piece of hand-cut hose is completely unique with its own patina and smoky smell.

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WEST MIDLANDS FIRE AND RESCUE

YELLOW FIRE HOSE STRAPS

One of the only fire regions in the UK to use this beautiful yellow fire hose is the West Midlands Fire Service. When coupled with our Black or Rose Watch this yellow strap really comes into its own! Embossed in the back of each strap with the proud statement 'Made from rescued materials' and our William Wood logo.

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TYNE & WEAR FIRE AND RESCUE

BLUE FIRE HOSE STRAPS

The newest from our line of upcycled fire hose straps and the dearest to our hearts. From my late grandfathers home fire region of Tyne and Wear Fire & Rescue Service. This rare blue upcycled fire hose is used on high-rise building training drills. When matched with our Blue Watch or new Bronze Special Edition this strap looks remarkable.

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BRITISH ARMED FORCES

GREEN FIRE HOSE STRAPS

Last in our fire hose family, but by no means least are our striking cargo green upcycled fire hose straps. Made from fire hose used by the British Armed Forces Fire & Defence Unit. These straps really do take you one step closer to the front line and fit our White Watch like a glove. If you are lucky enough your strap may even come with the white authenticity patina on it like the image below.

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SACRAMENTO FIRE DEPARTMENT

ORANGE FIRE HOSE

Our orange fire hose straps are made from upcycled fire hose used by Sacramento Fire Department in California. This rare orange hose has protected the community of Sacramento and was acquired by William Wood Watches to produce these beautiful vibrant watch straps.

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Japanese Fire Department

Purple Fire Hose

We have sourced a very unique purple fire hose from a Japanese Fire Department. This unique colour looks incredible on our full line of watches. It took us 5 years to be able to source such a striking colour.

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UK Fire & Rescue

Black Fire Hose

Our Black Fire Hose Straps are available with a choice of Red, Orange or Yellow stitching. The straps are made from UK Fire & Rescue Service Fire Hose. The straps were designed to compliment our Stealth Black Fearless Collection but look brilliant on our full line of unique watches.

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UK FIRE & RESCUE SERVICE

FIRE GEAR

Our latest addition to our upcycled fire material strap family is our Fire Gear Straps. Made from genuine upcycled fire gear that has been worn by firefighters in lives fires over the last 10 years. The material is cleaned, cut and repurposed, with the end result being a stunning desert sand colour luxury watch strap.

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CANNOT DECIDE? WHY NOT GET FOUR

FIRE HOSE ROLL STRAP BUNDLE

All of our fire hose straps are so beautiful with their own charm. The toughest challenge is choosing which one to buy. Why not purchase our Fire Hose Fire Watch Roll Bundle with four fire hose straps include in our watch travel roll.

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