New Triumph Vintage
Vintage Inspired Gold Chronograph
Triumph
Our iconic Triumph Collection caseback features our Swiss-Made In Case Of Fire Break Glass Movement.
Fire Exit
Our Fire Exit caseback features a rotating disc of a man running away from a fire in real time through a fire exit door. Even the words fire exit illuminate at night.
Dunkirk
Our Dunkirk caseback depicts the famous Operation Dynamo scene from World War II. The brass boat on the horizon is a genuine piece of a London Fire Brigade boat engine that saved 600 lives off the beaches in 1940.
Fearless
Our Fearless caseback features a modern day British firefighter helmet, with a coloured visor that looks directly into the watch movement.
Fire
Our Fire Watch caseback features the highly flammable symbol which glows in the dark at night when a lume torch is applied.
Chivalrous
Placed in the back of our Chivalrous Collection is a limited edition commemorative coin made from a 1920's British brass firefighter's helmet.
Story
Scroll to learn about our story.
1957
Who is William Wood?
William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.
1982
Grandfather & Hero
William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.
2017
The Match Was Lit
In 2017 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted watches made from firefighting equipment in dedication to his late grandfather, firefighters and first responders internationally.
2025
Setting The World Alight
We have customers in over 50 countries worldwide, offering distinct collections that can compete with the best in the world. We are proud to have donated over £150,000 to International Firefighting Charities supporting our heroes in need.
Why purchase from us?
Who's Wearing
Kevin O'Leary Discusses His William Wood Watch
PLAY NOW
REPURPOSED
Fire Hose Straps
All of our straps are made from repurposed fire hose. We offer a diverse range of colours, each with their own texture, and durability far beyond a conventional watch strap.
100 YEARS OF HISTORY INSIDE
Vintage Firefighter Helmet
Our watches have over 100 years of firefighting history inside. We take an original British brass firefighter's helmet, worn by firefighters in the 1920's in Great Britain, and melt it inside of our watch creations.
Fire Exit
Creativity at it’s best…
Quick Glance - All Collections
Press on the collection name to view all models and colour variants within the collection
- Valiant
- Bronze
- Dunkirk
- Fire Exit
- Triumph
- Fire Extinguisher
- Fearless
- Chivalrous
are you fire or extinguisher?
Two watches. One is on fire. The other is extinguished. Which one are you?
Upgrade to Fire Hose Strap Bundle
Bradlee Doerzbacher, USA
“I’m a fan of everything about this company”
Jayne Clason, UK
“Absolutely love my watch”
Charles Bentley, USA
“I love my new William Wood”
Michael Cooper, UK
“Do I have too many?”
Dan Jones, UK
“The perfect pairing”
Our Stockist Partners
