The auction has been closed.
RUGGED STAINLESS STEEL
VALIANT WATCH
Dressed To Impress
CHIVALROUS WATCH
HISTORY LOCKED IN TIME
BRONZE WATCH
READY FOR ACTION
FEARLESS WATCH
THE FINEST SWISS CRAFTSMANSHIP
TRIUMPH WATCH
ALL WATCHES
INSPIRED BY HEROES
Pay with 
or 
and spread the cost over 3 - 6 months interest free
or and spread the cost over 3 - 6 months interest freeAs Seen In
WHO WAS WILLIAM WOOD?
William Wood was the name of our Founder’s Late Grandfather. He served in the British Fire Service for 25 years winning commendations for his acts of bravery. He was stationed at Pilgrim Street for the Newcastle & Gateshead Fire Brigade serving on the Blue Watch.
Read about our story by pressing on the timeline dates below.
ROLE MODEL AND INSPIRATION
William retired from the Fire Service in 1982 leaving a lasting impression on his colleagues and his grandson Jonny. His impact and legacy now lives on within our unique watches.
Read about our story by pressing on the timeline dates below.
THE MATCH WAS LIT
In 2016 our CEO Jonny Garrett founded William Wood Watches. His vision was to create beautifully crafted British design watches made from upcycled firefighting materials in dedication to his grandfather, firefighters and first responders internationally.
Read about our story by pressing on the timeline dates below.
SETTING THE WORLD ALIGHT
We have customers in over 50 countries worldwide, offering 5 distinct collections that can compete with the best in the world. We are proud to have donated over £100,000 to International Firefighting Charities supporting our heroes in need.
Read about our story by pressing on the timeline dates below.
Customer Favourites
Hot Sellers
HISTORY IN EVERY WATCH
We take an original Merryweather Brass Firefighter's Helmet, worn by firefighters in Britain in the 1920's, and melt it inside every William Wood watch. All craftsmanship is carried out London.
Read about our upcycling by pressing on the Helmet, Fire Hose and Fire Gear Icons below.
UPCYCLED FIRE HOSE STRAPS
We are donated used fire hose from fire services around the world which have come to the end of their life. We clean and protect the hose from any hazardous chemicals and turn them into our luxury watch straps through a lengthy and skilled process. Each cut of hose has a unique finish and story to tell.
Read about our upcycling by pressing on the Helmet, Fire Hose and Fire Gear Icons below.
GIVEN A SECOND LIFE
Firefighters around the world wear Fire Gear when entering fires to protect themselves from the uncertain elements that lay inside. We receive the unwanted Fire Gear once it has come to the end of its career and repurpose it into our luxury watch straps.
Read about our upcycling by pressing on the Helmet, Fire Hose and Fire Gear Icons below.
CHARITABLE DONATIONS
How much we have donated to our fire men and women around the world.
100,865
"What an amazing timepiece! I couldn't be happier with Jonny and the team at William Wood. I just received my Triumph, and it is stunning! This is my third and definitely not my last William Wood Watch!"
★★★★★
Robb, USA - Trustpilot Review
(Triumph, Fearless Orange, Fearless Yellow Owner)
"Just received my Valiant White Watch from William Wood with yellow fire hose strap. It looks fantastic and feels great on the wrist. Came in a beautiful presentation box. Also ordered the blue fire hose strap and watch looks equally good on it. Received within few days of ordering.
★★★★★
Derek, UK - Trustpilot Review
(Valiant White Owner)
"Every step of this process was perfect. The customer service is second to none and everything they said they would do they did. So refreshing to have that quality staff and product. Thank you I love my watches and will definitely get more."
★★★★★
Jason, Canada - Trustpilot Review
(Triumph Oxygen & Fearless Red Owner)
"Shipping and communication were really good. Very fast and got the awesome watch much sooner than I expected. I would highly recommend this company to my friends and family and will be looking to make a purchase in the future."
★★★★★
David, US - Trustpilot Review
(Valiant White Owner)
"I have bought five William Wood watches and have been a supporter from day one. The product, people and the charity they give is 2nd to none. I highly recommend this watch and several of my friends have gone to buy."
★★★★★
Stuart, UK - Trustpilot Review
(Bronze Sapphire, Fearless Orange, Chivalrous Blue, Triumph Fuel, Valiant Red Owner)
