This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

3 Year Warranty

Rated Excellent Trustpilot

Pay Monthly Plans

Charitable Donations £123,000+

Cart 0

Congratulations! Your order qualifies for free shipping You are $100.00 AUD away from free shipping.
No more products available for purchase

Is this a gift?
Add order notes
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout


Fire Station Store


fire station store

Our Vision is to convert an old British Fire Station into our HQ and Concept Store. Our doors will always be open, allowing pedestrians to come in and explore the building which will retain all of its original ornate features.

Salvaged truck

vintage fire engine

Parked in front of our HQ is a beautiful salvaged fire truck which will be refurbished and branded with our logo. The truck will be used to sell watches from as we travel the length and breadth of the UK promoting our brand and the great work of the fire service.



As you enter our Fire Station HQ you will be greeted by our welcoming staff all wearing upcycled fire hose aprons. Spread throughout the store are our red luxury sofas used as chill out areas where you can relax and spend the day having a coffee or talking to our staff.


ring the bell

If you purchase a watch within our store you will be able to ring an old vintage fire bell salvaged from a fire engine symbolising that you are now part of the William Wood Watches family. We even have a firefighter's pole which our staff will use to bring your watch down from the storeroom.