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lee phillips

Lee is a firefighter, fitness professional, athlete and model based in London, UK.

He was born in South Wales where he grew up the eldest of four brothers before moving to Leicester to study at Leicester University. Growing up Lee loved all sports but had a particular passion for rugby and basketball. He played rugby at county level and later semi-professionally, he also represented Wales Internationally with the National basketball team.

Following University, he moved to London where he joined the fire service and became a full-time firefighter, rising to the rank of Watch Manager and gaining skills in a number of specialist areas.

“I love the fact that firefighting is an active job, every day is different, and you never know what to expect when the bells go down! It's also immensely rewarding when you help someone, it makes you feel that you are really doing something positive and making a difference in the community. I feel I am in a very privileged position to be part of the service.”


may tommervold

May is a wholetime firefighter stationed out of Norway. She inspires people around the world with her passion for the job which she shares with her followers on social media and always leaves us in awe when watching her compete at firefighting events around the world.

She previously served for 15 years in the Norwegian Military being deployed out in Afghanistan for a period of her career.

May is also in impressive Crossfit athlete and is constantly pushing to better herself day in day out which is hugely admired by those around her.


matt coulthard

Matt Coulthard A.K.A Superman has some of the most incredible achievements you have ever seen and is the nicest guy you will ever meet.

Matt is a Gibraltar Fire & Rescue Service firefighter. He is qualified in Rope Rescue & Dive Rescue which is a seriously difficult discipline and essential around the terrain in Gibraltar.

He is a 2x British Champion for the British Firefighter Challenge (BFC), Champion of Portugal - Firefighter Combat Challenge (FCC), World Silver medal Firefighter Combat Challenge (FCC), Marathon Swimmer, Athlete/Sportsman/Adventurer, Charity Event Organiser, Youth Rugby Coach and proud Father. The list goes on and on and we are very proud to say that Matt is a Global Ambassador for William Wood Watches.

(Matt pictured centre)


pete wakefield

Pete is a Wholetime Leicestershire Firefighter, founder of The Firefighters Podcast, Personal Trainer and Life Coach, and one of the most inspiring and motivating guys we have come across.

Not only does he work full time as a Leicestershire Firefighter serving his community, but he also runs the world's number 1 downloaded firefighter podcast and is a major influence behind the scenes at incredible events such as The British Firefighter Challenge.

Pete is the founder and host of The Firefighters Podcast. The worldwide #1 podcast representing the heroes within our emergency services family & members of the public who have gone through tremendous challenges and grown through the pain. This podcast pulls back the curtain and showcases inspiring guests (past and present) who live and work among us every day either hidden or in plain sight, as part of the firefighting family or from other critical emergency services in both the UK and across the world.

Kuwaiti Firefighter, Athlete, General Secretary of Kuwait Badminton Federation

Mohammad Abdulhadi

Mohammad is a Kuwaiti Lieutenant Colonel in the Kuwait Fire Force. He has a master degree in leadership management and believes that discipline is the bridge between goals and accomplishments in a firefighter’s life.

As a competitive person, Mohammad likes all different kinds of sports. Serving as a firefighter is a very rewarding job. Why rewarding? Because you get to help people and save lives. This job requires the courage and the promptitude to quickly evaluate the situation and to be always ready for the call of duty.

Full Time Firefighter Canada, Fire Instructor / Professor and Photographer

Shawna Coulter

Shawna is a full-time professional firefighter with Whitby Fire and Emergency Services. She began her career in the Fire Public Education division as well as being the Emergency Media Spokesperson for fires, investigations, emergencies, and PR

Within a couple years she made the decision to switch to the frontlines in fire suppression where she will remain. She is most passionate about being able to be directly involved. She is also a passionate and talented photographer and has captured numerous firefighting events around the world.

Author of Fit For Fire, Wholetime German Firefighter, 2 x World Champion

Joachim Posanz

Joachim is a wholetime firefighter stationed in Germany. He is passionate about the fire service being the author of the book Fit For Fire and an impressive international firefighter competitor. He is Toughest Firefighter Alive, 2 x World Champion, 2 x European Champion and 11 x German Firefighting Champion.

Now over the age of 40 he really shows the younger athletes that age is just a number.

Perth Career Firefighter, Reality TV Star and Influencer

Cam Cranley

Cam is a career firefighter stationed in Perth, Australia. He is passionate about the fire service and serving his local community. He has been instrumental in helping us grow our reach in Australia and beyond.

In 2016 Cam appeared on the reality TV show The Bachelorette Australia and has a significant following on social media.