UPCYCLING ON YOUR WRIST
Best of British
The Hero Behind the Name
Our watches carry the name of William Wood, the late grandfather of our founder, Jonny Garrett. William served in the British Fire Service for over 25 years with the Newcastle & Gateshead Fire Brigade, stationed at Pilgrim Street on the Blue Watch, and was commended for his bravery.
On 29 June 1966, he and three fellow firefighters rescued five young children from a severe house fire. Their Certificates of Merit were the first ever awarded in the history of the Newcastle & Gateshead Fire Brigade. His legacy lives on in every watch we make.
Firefighting History on Your Wrist
Our logo is the side profile of a 1920s British firefighter's helmet, and we are proud to carry it on our watch dials and crowns. In our Chivalrous Collection, metal from an original 1920s British brass firefighter's helmet sits in the back of every watch. Our fire hose straps use upcycled fire hose, including blue hose from Tyne and Wear, the fire region William served.
Proud Members of the British Watch & Clockmakers Alliance
We are proud to be one of 60 members of the British Watch & Clockmakers Alliance, which brings the British watch and clock industry together. Read William's full story on our History page.
Why purchase from us?
Fire Gear
Made from Firefighter Turnout Gear
Red Fire Hose
Made from Red Fire Hose
Yellow Fire Hose
Made from Yellow Fire Hose
