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3 Year Warranty / Lifetime Support

Trustpilot Excellent Rating

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Donated £123,000 To Firefighters

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All Watches

Valiant (Diving Range)

Our Valiant Collection is our stainless steel automatic diving watch featuring vintage fire bell seconds hand, fire engine pattern seconds track, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our genuine Italian leather, fire hose inspired travel roll, that holds up to 3 watches.

Compatible straps with this collection are our fire hose straps, fire gear straps and stainless bracelet.

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Bronze (Heritage Range)

Our Bronze Collection is our heritage automatic diving watch featuring vintage fire bell seconds hand, fire engine pattern seconds track, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our red genuine Italian leather, fire hose inspired travel roll, that holds up to 3 watches.

Compatible straps with this collection are our fire hose straps and fire gear straps.

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Fire Exit (Day Date Range)

Our Fire Exit Collection is our stainless steel gun metal grey day date watch inspired by the fire exit sign. Featuring a Swiss-made Sellita SW220 movement that displays the fire exit sign man carrying out a different action for all seven days of the week, fire exit arrow applied indices filled with lume, bezel and glass dial finished in the exact green of a fire sign, running man rotating disc caseback, and straps made from decommissioned British racing green fire hose. Beautifully presented in our genuine luxury fire exit sign case that can hold up to 3 watches.

Compatible straps with this collection are our fire hose straps and fire gear straps.

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Dunkirk (Historic Range)

Our Dunkirk Collection is our Swiss-Made bronze nautical watch made in collaboration with a London Fire Brigade Fire Boat (The Massey Shaw) that saved over 600 lives off the beaches of Dunkirk in World War II. The watch has a genuine piece of the boat engine used in the Dunkirk Evacuation, named Operation Dynamo, in the 1940's displayed in the back of the watch. The Massey Shaw Boat was sailed by 13 brave crew across the channel four times into the helm of Dunkirk alongside 850 other Little Ships, to sway the war in favour of the allied forces against the Nazi war machine.

Compatible straps with this collection are our fire hose straps and fire gear straps.

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Fearless (Field Range)

Our Fearless Collection is our stealth black automatic watch featuring dials inspired by charcoal, rose gold lume indices, firefighter helmet caseback, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our genuine Italian leather, fire hose inspired travel roll, that holds up to 3 watches.

Compatible straps with this collection are our fire hose straps and fire gear straps.

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Fire Extinguisher (Diving Range)

Our Fire Exitinguisher Collection is our stainless steel automatic diving watch built to look like it is either on fire or extinguisher. With a unique layered flaming or extinguished dial, stainless steel bezel with lume marker, glow in the dark caseback, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our genuine Italian leather, fire hose inspired travel roll, that holds up to 3 watches.

Compatible straps with this collection are our fire hose straps, fire gear straps and stainless steel bracelet.

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Triumph (Chronograph Range)

Our Triumph Collection is our stainless steel chronograph watch with fire engine dials, Swiss-Made Sellita SW510 fire alarm movement, crown made from a 100 year old melted-down British brass firefighter's helmet and straps made from upcycled fire hose. Beautifully presented in our red genuine Italian leather fire alarm presentation box. 

Compatible straps with this collection are our fire hose straps, fire gear straps and stainless bracelet.

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Chivalrous (Dress Range)

Our Chivalrous Collection is our dress range, with an elegant slim case, dauphine hands, chaffered indices and Swiss-Made Ronda 762 quartz movement. Placed in the back of the watch is a limited edition commemorative coin embossed with a vintage firefighter helmet. This is the perfect watch to dress up any special occasions.

Compatible straps with this collection are our fire hose straps, fire gear straps and leather straps.

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Why purchase from us?

3 Year Warranty

Your watch is covered by a 3 year warranty with service centres local to you in the UK, North America and Asia.

Fast Worldwide Shipping

With our premium trusted courier UPS we can ship to the US East Coast in 24 hours and West Coast within 48 hours of collection.

Trustpilot Excellent

We are proud to be rated Great Britain's Number 1 Watch Manufacturer on Trustpilot.