Chivalrous Collection

Rose Gold



Our Chivalrous Collection is our dress watch range, with an elegant slim case, Swiss-Made quartz movement and range of genuine Italian leather straps. Each watch has a limited edition coin placed in the back made from an upcycled 1920's British brass firefighter's helmet. The coin is engraved with a unique number between 1 - 250 so you know you are the owner of something very special indeed.

Our Chivalrous Collection is available for purchase with our genuine Italian leather straps and our iconic Upcycled Fire Hose and Fire Gear Straps.


Over 100 Years Of Firefighting History In Every Watch

We have taken an original 1920's British brass firefighter's helmet and melted it down into our limited edition commemorative coin. Each coin is then engraved with a limited edition number between 1 - 250 and is sealed behind a sapphire crystal glass. The coin is pressed with our iconic William Wood logo and brings over 100 years of real British firefighting history to our watches.

Fire Hose Straps

There are 52 firefighter regions in the UK Fire & Rescue Service. When the majority of fire hose comes to the end of its life it is unfortunately normally thrown in landfill. We take pride in upcycling this beautiful material, full of history, into our stunning watches. The fire hose that we use in our watch straps has done at least 10 years worth of service. It is cut up, repurposed and protected before being made into our iconic William Wood Watch straps. Our red fire hose is donated to us by the London Fire Brigade, yellow fire hose from the West Midlands Fire & Rescue Service, Blue by the Tyne & Wear Fire & Rescue Service (William Wood's home fire region), and Green from the British Armed Forces Fire & Defence Unit. Each cut of hose used in our watch straps is completely unique with its own patina and story tell. All of our fire hose straps have a quick release mechanism meaning you can add or remove them to our watches with ease without any tools needed.

Fire Kit Straps

Our latest upcycled strap that we developed is our Fire Kit Straps, made from upcycled fire kit worn by firefighters in lives fires the UK Fire & Rescue Service. This remarkable material is durable all most all elements and is finished in a beautiful desert sand tone that matches all of our William Wood Watch dial tones. Again this strap has a quick release mechanism allowing you to add or remove them to our watches with ease without any tools needed.


Swiss-Made Ronda 762 Quartz Movement: Swiss-Made Ronda Quartz Movement with a battery life of up to 10 years. This reliable movement built by the iconic Swiss movement manufacturer Ronda has a slim finish bringing the thickness of our watches down to 10.5mm.


Sunburst Dial

Each of our Chivalrous Collection dials are finished with a sunburst dial. When the light catches the watch the shades of colour move around the dial.

Chaffered Indices

Our Chivalrous indices have pointed chaffered edged giving depth and layers to our dial design. 


Applied Helmet Logo

Our iconic firefighter helmet logo is applied to the dial under the 12 o'clock indices. The helmet is engraved with all the intricate details of an original firefighter's helmet.

Technical Specifications

  • Case Diameter: 41mm
  • Case Thickness: 10.5mm
  • Lug Width: 20mm
  • Lug to lug 47mm
  • Movement: Swiss-Made Ronda quartz (up to 10 year battery life)
  • Case: 100% Stainless steel (grade 316L)
  • Water Resistant: 5ATM / 50 Meters
  • Glass: Domed sapphire crystal
  • Caseback: Unique brass coin caseback
  • Coin: Brass William Wood limited edition coin
  • Limited Edition: Only 250 pieces available in all 5 colours
  • Hands: Dauphine Hands
  • Indices: Applied
  • Crown: Chiselled crown with logo engraving
  • Dial: Sunray dial
  • Buckle: Butterfly Buckle
  • Straps: Genuine Italian leather
  • Warranty: 3 year international warranty
  • 30 day returns period 

Buy Now, Pay Later

Klarna Pay in 3 (UK Purchases)

UK customers can pay for any of our products using Klarna Pay in 3. Simply add your product to your cart, continue to the payment checkout page and select the pink Klarna Buy Now Pay Later button. Pay in 3 (International Purchases) 

International customers can pay for any of our products using Pay in 3. Simply select the blue button that says International Customers Pay With

    We always aim to dispatch your order within 3 - 5 days of verification. All UK orders are sent via the Royal Mail. All International orders are sent via UPS. We always aim to provide you with your shipping tracking number within 3 - 5 days of ordering your watch. Holidays and/or other circumstances might interfere and/or delay shipments. In areas where Royal Mail / UPS does not delivery we reserve the right to use another carrier. For questions regarding delivery or shipping times, please contact us at
    It is very easy, just shoot us a message at and we will help you out.



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