WELCOME TO OUR VALIANT COLLECTION
CHOOSE YOUR STRAP OPTION







The Red Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month

The Blue Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month

The White Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month

The Black Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month

The Rose Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month

The Green Watch
Swiss Sellita £1150
Japan Seiko £695
from £232/per month
THE PERFECT GIFT THIS CHRISTMAS
VALIANT COLLECTION
With straps made from upcycled British fire hose that has served and protected the UK Fire & Rescue Service for over 10 years, and crowns made from a melted down 1920's British brass firefighters helmet, this truly is the perfect gift this Christmas.

WELCOME TO OUR CHIVALROUS COLLECTION
CHOOSE YOUR STRAP OPTION






Rose Gold
£395
From £131/per month

Peacock Edition
£395
From £131/per month

Tuxedo Black
£395
From £131/per month
PREFER OUR DRESS OPTION?
CHIVALROUS COLLECTION
With a line of genuine Italian leather straps, and an option to add addtional fire hose straps, the Chivalrous Collection from our dress watch range has a limited edition commemorative coin placed in the back made from an original 1920's British brass firefighters helmet. Each coin is engraved with a unique number between 1 - 250 so you know that special someone will feel loved this Christmas.
FIRE IT UP THIS CHRISTMAS
FIRE HOSE STRAPS
We have a line of 4 beautiful upcycled fire hose straps used by the UK Fire & Rescue Service for over 10 years. Choose from our London Fire Brigade Red, West Midlands Fire Service Yellow, Tyne & Wear Fire Service Blue and British Armed Forces Green fire hose straps. All straps fit our Valiant, Bronze and Chivalrous Collections with ease.

LIMITED TO 200 PIECES
BRONZE SPECIAL EDITION

Want something extra special?
Bronze Special Edition
Due to the overwhelming success of our Valiant Collection we created a unique Bronze Edition limited to just 200 pieces. With a case made fully from Bronze, which is stronger than stainless steel, and straps made from a rare blue fire hose donated to us by the Tyne & Wear Fire Service. This is a watch to remember this Christmas.
"Excellent customer service from purchase to delivery of my watch. Firstly, my Blue Watch is fantastic and so well made. I'm absolutely delighted with it. Secondly, I would without hesitation recommend William Wood Watches to anyone. You won't be disappointed!" - Bob Newton MBE
5 out of 5 Trustpilot Review ★★★★★
"I couldn’t be happier with my watch. This watch was purchased for me as a gift from my husband when I passed out from my firefighter recruit course. It was such an amazing gift. I love the whole story that is behind the making of the watch" - Bec Porter
5 out of 5 Trustpilot Review ★★★★★
"There was constant communication from Jonny who answered any and all questions and despite Covid 19. The opening of the package was as exciting as the purchase. And by the way the red hose band still smells as if it just got out of a fire. Very cool." - Bernie Laitman
5 out of 5 Trustpilot Review ★★★★★
"I was looking for a gift for my husband, with 30 years in the fire service next February, he turns 50 in lockdown November. My girls and I wanted something meaningful & a little different, but still luxurious; when we discovered William Wood, we got all 3! Thank you!" - Paula Thompson
5 out of 5 Trustpilot Review ★★★★★
"I bought a British Racing Green Chivalrous Collection watch and it has been one of the best purchases I have made. I wear it almost daily and the straps seem to last through constant wear. Affordable luxury at it's best with unsurpassed customer care, service and attention to detail from the founder himself." - Jesse Connor
5 out of 5 Trustpilot Review ★★★★★