100 YEAR OLD UPCYCLED
BRITISH BRASS FIREFIGHTER’S HELMET
We take an original British brass firefighter’s helmet, worn by firefighters in the 1920’s, melt it down and place it inside of our watch cases. We set the upcycled brass either inside of our watch crowns or forge it into a commemorative coin that sits inside the caseback of our watches. We are very proud to honour firefighters both past and present by having real firefighting history beating through every William Wood watch.
Our iconic emergency break glass Movement is produced by the world renowned movement manufacturer Sellita based in Switzerland. With a long established history of providing accurate and reliable Swiss-Made movements for some of world’s most recognised brands. We knew they were the perfect partner for our prestigious Triumph Collection.
The break glass movement was an ingenious idea that came to us in a team brainstorming session. It has become an iconic feature of our brand that is admired around the world. And no, if you purposefully follow the instructions and break the glass it is not covered by your watch warranty.
JOURNEY FROM FIRE TO WRIST
FIRE HOSE STRAPS
Fire hose is a beautiful and rugged material. But sadly the majority of fire hose makes its way into landfill, which can take up to 100 years to decompose. We wanted to give this incredible material, full of history and heroism, a new life on someones wrist. Fire services around the world donate their decommissioned fire hose to us and we upcycle them in our luxury watch straps. It is an incredibly tough process that we have perfected over the years. The result is a unique, elegant, and above all, comfortable watch strap. Each cut of fire hose that we use in our straps is completely unique to that watch owner, with its own texture, patina and story to tell. We had no idea just how many fire hose colours were used around the world. An exciting part of our journey has been sourcing this unique colours just for you.
WE ALSO OFFER A
STAINLESS STEEL BRACELET OPTION
We are very proud of our upcycled fire hose straps. But don’t forget that we do offer a stainless steel bracelet option for both our Valiant and Triumph Collection that you can select on each product page. Our bracelet is executed in a brushed 316L grade stainless steel and features quick-release functionality so you don’t require any tools to add or remove the bracelet to your watch
THE FULL WILLIAM WOOD EXPERIENCE
UNLOCK UPGRADED FIRE ALARM BOX BUNDLE
If you would like to embrace the full William Wood experience then we recommend you to upgrade your order to our Fire Alarm Box Bundle. This incredible watch box is inspired by a fire alarm. Finished in genuine Italian fire engine red leather, with a viewing window inspired by the iconic break glass symbol, and a compact size to be the perfect travel companion. You also receive 3 additional complimentary fire hose straps as part of the upgrade.
DESIGNED WITH PURPOSE
IT’S ALL IN THE DETAIL
Every design decision that we make is made with purpose. Did you know that the checkered seconds track running around the outside of the dial is the exact checkered markings from the side of a British fire engine? Or that the back of our hand represents an axe head, and the front of the hand is shaped like the chime from a vintage fire bell? We have even added a blue tinted coating to the glass as a tribute to William Wood’s 25 years serving on a shift pattern called The Blue Watch.
NIGHT SHIFT READY
LIGHT IN THE DARKEST HOUR
We know that our watches are worn in the darkest environments. We have created a sandwich dial construction with a C3 grade Super-LumiNova disc that sits below the dial. When light hits the lume disc through our cut-out indices it charges the lume and provides clear visibility in the darkest hour.