100 YEAR OLD UPCYCLED
BRITISH BRASS FIREFIGHTER’S HELMET
We take an original British brass firefighter’s helmet, worn by firefighters in the 1920’s, melt it down and place it inside of our watch cases. We set the upcycled brass either inside of our watch crowns or forge it into a commemorative coin that sits inside the caseback of our watches. We are very proud to honour firefighters both past and present by having real firefighting history beating through every William Wood watch.
JOURNEY FROM FIRE TO WRIST
FIRE HOSE STRAPS
Fire hose is a beautiful and rugged material. But sadly the majority of fire hose makes its way into landfill, which can take up to 100 years to decompose. We wanted to give this incredible material, full of history and heroism, a new life on someones wrist. Fire services around the world donate their decommissioned fire hose to us and we upcycle them in our luxury watch straps. It is an incredibly tough process that we have perfected over the years. The result is a unique, elegant, and above all, comfortable watch strap. Each cut of fire hose that we use in our straps is completely unique to that watch owner, with its own texture, patina and story to tell. We had no idea just how many fire hose colours were used around the world. An exciting part of our journey has been sourcing this unique colours just for you.
BRINGING THE HEAT
FIERY UNBOXING EXPERIENCE
We have really pushed the boundaries this time with a genuine Italian leather watch presentation box inspired by a fire alarm. This unboxing will set your mind alight. The box is the perfect travel companion size and has a real wow factor when unboxing your new watch.
COMMEMORATIVE COIN CASEBACK
Placed in the back of every one of our Chivalrous Collection is a limited edition commemorative coin made from a melted-down 100 year old British brass firefighter’s helmet. The coin is embossed with our iconic firefighter helmet logo and includes a limited edition engraving between 1 -250. The coin is then sealed with a sapphire crystal glass, offering a truly magnificent caseback reveal.
CHANGE IT UP
LEATHER TO FIRE HOSE
Our Chivalrous Collection comes presented on our genuine Italian black leather straps, as it is a dress watch. But do not forget that they are also compatible with our full range of fire hose straps colours and can be added to the watch easily without any additional watch tools required. It completely transforms for the look of the watch.