HISTORY
OUR STORY
William Wood was the name of our Founder’s late grandfather. He was a firefighter in the British Fire Service for 25 years stationed in Newcastle on The Blue Watch. He was a true hero and was one of the first firefighters in his brigade to receive a certificate of bravery for saving 5 small children from a house fire.
His grandson Jonny Garrett created William Wood Watches to honour him and the legacy of firefighters around the world. We are now the largest firefighter inspired watchmaker and are in the top independent British watchmakers.

UPCYCLING
HELMETS & FIRE HOSE
We are proud to have upcycled firefighting history beating through every one of watches. We melt down original British brass firefighter’s helmets, worn by firefighters in the 1920’s, and set them inside our watch crowns and casebacks.
We also upcycle fire hose that has been used in real fires around the world into our luxury watch straps. Each cut of hose has its own unique texture, patina and story to tell. Rather than the fire hose being thrown into landfill, we give it a new life on your wrist.

LONG LOOK
TECHNICAL SPECIFICATIONS
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CASE
Case Measurements:
The case measures 41mm in diameter, with a 15mm thickness (15.5mm including glass) and a lug width of 20mm. The watch wears as a medium size on an average wrist as it showcases a raised double domed sapphire crystal glass.
Lug to Lug:
The lug to lug measurement is 49mm. This is an important measurement from the top of the north lug to the bottom of the south lug, allowing you to know how much real estate the watch will take up on your wrist.Case Execution:
Our case is finished in 316L grade stainless steel with the sides and lugs executed with a brushed finish. Our aluminium bezel is unidirectional with a strong setting to each click. The caseback engravings such as our limited edition or authenticity markings are applied through laser engraving. -
MOVEMENT
Movement:
Seiko Group (also known as Time Module) NH35 Automatic Movement with a power reserve of up to 41 hours, 24 jewels accuracy and 21,600 beats per hour. Seiko timekeeping tolerances for the NH35 movement is -20 seconds per day to +40 seconds per day. This durable movement has been produced by Seiko Group for decades and is known as the workhorse in the watch industry. For full power reserve Seiko suggests winding the crown 55 times before use. -
DIAL
Dial Execution:
The dial has a matte coloured finish with cut-out indices and a date window located at 3pm which is operated by the watch crown. The dial and hands are curved creating a subtle optical illusion when looking through the side of the double domed sapphire crystal glass. Sat below the dial is a C3 grade Super-LumiNova disc finished in the colour green.Dial Design:
Printed around the outside of the dial is our seconds track which is the exact chequered markings off the side of a British fire engine. The two batten shaped indices positioned at 12 represent the lapel markings that a Crew Manager wears on their uniform in the UK Fire & Rescue Service. The front of our second hand is inspired by the chime inside of a vintage fire bell and the back of the hand represents the head of a firefighter axe. Our iconic vintage firefighter helmet logo is applied to the dial with microlevel detailing. -
GLASS
Glass Execution:
The material used in our glass is sapphire crystal with an applied anti-reflective coating. The glass is completely scratch resistant and finished with an impressive double domed curve. The glass is tinted with a medium blue colour paying tribute to William Wood’s 25 years of service on a shift pattern called The Blue Watch for the Newcastle & Gateshead Fire Brigade.
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STRAPS
Strap Measurement:
Our fire hose and fire gear straps fit a wrist size between 5.5 and 9.5 inches. Our stainless steel bracelet comes with additional links so it can be adjusted to measure all wrist sizes. We do not currently offer straps for lug sizes outside of 20mm.
Strap Execution:
Our full range of watch straps have a 20mm lug width fitting all of our watch collections. Our upcycled fire hose and fire gear straps are finished with a silicon back that is stamped with ‘made from rescued materials’ and ‘William Wood’. All of our straps are fitted with quick-release levers allowing you to add and remove any of our straps without any additional tools required in just a few seconds.
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WARRANTY
International Warranty:
We offer a 3 year international warranty on all of our watches giving you complete peace of mind when making your purchase. When completing a warranty repair we will cover the full associated costs including shipping from and to your address. Please be aware that any watch malfunction caused by water damage sits outside of our international warranty. Please always firmly secure your watch crown against the case before use.
Global Support:
We have three repair centres based in the UK, USA and Asia, giving you international support if, and when required
quick glance
Specifications
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CASE EXECUTION
Stainless Steel 316L Grade Brushed Finish
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CASE MEASUREMENTS
Diameter 41mm, Thickness 16mm, Lug To Lug 49mm, Lug Width 20mm
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MOVEMENT
Seiko Group NH35 Automatic Movement
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GLASS
Double Domed Sapphire Crystal Glass, Anti-Reflective Coating
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DIAL
Curved Sandwich Dial, Cut-Out Indices, Lume Sub Disc
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CROWN
Made From 100 Year Old British Brass Firefighter's Helmet
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STRAPS
Fire Hose, Fire Gear Or Stainless Steel Bracelet Compatible
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WATER RESISTANT
100 Metres / 10ATM
WHO'SWEARING

Adam Hills
Australian Comedian & TV Presenter

Stipe Miocic
UFC World Champion & Firefighter

Lee Phillips
Athlete, Model & Firefighter
PROUD TO SUPPORT
GREAT BRITAIN
We are proud to be a British Small & Medium Enterprise that gives back to Britain through employment, charity and taxes. We look to create employment in Britain and have a talented team of Designers, Marketing & PR and Consultants who support us. Our main charity who we donate too regularly is the UK’s leading firefighting charity supporting firefighters and their families up and down Great Britain.
We have a retail partnership nationwide with the world’s leading luxury watch retailer; Watches of Switzerland Group. You can arrange a private try on appointment of our watches in any of their 120 boutiques including Watches of Switzerland, Goldsmiths or Mappin & Webb across the UK. Arrange your UK private try on appointment through their website now. We are also proud to export our British skillset overseas with our Watches of Switzerland Group partnership stretching to the US. Arrange your US private try on appointment through their website now.
We are a proud member of the British Watch & Clockmakers Alliance, our sector’s official trade body across the British Isles. It is the long term ambition of the Alliance to bring more production back to Britain. The Alliance brings together over 75 British Watch & Clockmakers working together to make the UK a powerhouse once again in the horological sector.

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THE PERFECT