Fire Gear

£100.00

Fire gear strap made from decommissioned gear worn by the UK firefighters. Each cut of gear used in our straps are completely unique to the owner, with a different patina, texture and story to tell. The strap has quick-release functionality so you can add or remove to your watch with no tools needed.

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3 Year Warranty

British Watchmaker Alliance Member

Overview

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HISTORY

OUR STORY

William Wood was the name of our Founder’s late grandfather. He was a firefighter in the British Fire Service for 25 years stationed in Newcastle on The Blue Watch. He was a true hero and was one of the first firefighters in his brigade to receive a certificate of bravery for saving 5 small children from a house fire.

His grandson Jonny Garrett created William Wood Watches to honour him and the legacy of firefighters around the world. We are now the largest firefighter inspired watchmaker and are in the top independent British watchmakers.

UPCYCLING

HELMETS & FIRE HOSE

We are proud to have upcycled firefighting history beating through every one of watches. We melt down original British brass firefighter’s helmets, worn by firefighters in the 1920’s, and set them inside our watch crowns and casebacks.

We also upcycle fire hose that has been used in real fires around the world into our luxury watch straps. Each cut of hose has its own unique texture, patina and story to tell. Rather than the fire hose being thrown into landfill, we give it a new life on your wrist.

JOURNEY FROM FIRE TO WRIST

FIRE HOSE

Fire hose is a beautiful and rugged material. But sadly the majority of fire hose makes its way into landfill, which can take up to 100 years to decompose. We wanted to give this incredible material, full of history and heroism, a new life on someones wrist. Fire services around the world donate their decommissioned fire hose to us and we upcycle them in our luxury watch straps. It is an incredibly tough process that we have perfected over the years. The result is a unique, elegant, and above all, comfortable watch strap.

SOURCED FROM AROUND THE WORLD

STRIKING COLOURS

Each cut of fire hose that we use in our straps is completely unique to that watch owner, with its own texture, patina and story to tell. We had no idea just how many fire hose colours were used around the world. An exciting part of our journey has been sourcing this unique colours just for you.

WHO'SWEARING

Adam Hills

Australian Comedian & TV Presenter

Stipe Miocic

UFC World Champion & Firefighter

Lee Phillips

Athlete, Model & Firefighter

PROUD TO SUPPORT

GREAT BRITAIN

We are proud to be a British Small & Medium Enterprise that gives back to Britain through employment, charity and taxes. We look to create employment in Britain and have a talented team of Designers, Marketing & PR and Consultants who support us. Our main charity who we donate too regularly is the UK’s leading firefighting charity supporting firefighters and their families up and down Great Britain.

We have a retail partnership nationwide with the world’s leading luxury watch retailer; Watches of Switzerland Group. You can arrange a private try on appointment of our watches in any of their 120 boutiques including Watches of Switzerland, Goldsmiths or Mappin & Webb across the UK. Arrange your UK private try on appointment through their website now. We are also proud to export our British skillset overseas with our Watches of Switzerland Group partnership stretching to the US. Arrange your US private try on appointment through their website now.

We are a proud member of the British Watch & Clockmakers Alliance, our sector’s official trade body across the British Isles. It is the long term ambition of the Alliance to bring more production back to Britain. The Alliance brings together over 75 British Watch & Clockmakers working together to make the UK a powerhouse once again in the horological sector.

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