HISTORY
OUR STORY
William Wood was the name of our Founder’s late grandfather. He was a firefighter in the British Fire Service for 25 years stationed in Newcastle on The Blue Watch. He was a true hero and was one of the first firefighters in his brigade to receive a certificate of bravery for saving 5 small children from a house fire.
His grandson Jonny Garrett created William Wood Watches to honour him and the legacy of firefighters around the world. We are now the largest firefighter inspired watchmaker and are in the top independent British watchmakers.

UPCYCLING
HELMETS & FIRE HOSE
We are proud to have upcycled firefighting history beating through every one of watches. We melt down original British brass firefighter’s helmets, worn by firefighters in the 1920’s, and set them inside our watch crowns and casebacks.
We also upcycle fire hose that has been used in real fires around the world into our luxury watch straps. Each cut of hose has its own unique texture, patina and story to tell. Rather than the fire hose being thrown into landfill, we give it a new life on your wrist.

LONG LOOK
TECHNICIAL SPECIFICATIONS
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CASE
Case Measurements:
The case measures 41mm in diameter, with a 11mm thickness and a lug width of 20mm. The watch wears as a medium to large size on an average wrist due to it having a full width dial and 41mm diameter case.
Lug to Lug:
The lug to lug measurement is 46mm. This is an important measurement from the top of the north lug to the bottom of the south lug, allowing you to know how much real estate the watch will take up on your wrist.
Case Execution:
Our cases are available in either a brushed stainless or rose gold plated finish. The caseback features a limited edition commemorative coin caseback, made from a melted-down 100 year old British brass firefighter’s helmet worn by firefighters in the 1920’s. The coin is sealed with a sapphire crystal glass and the limited edition or authenticity markings are applied through laser engraving.
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MOVEMENT
Movement:
Swiss-Made Ronda 762 Quartz Movement with a battery life of up to 10 years. Ronda SA Group timekeeping tolerances for the 762 movement is -10 seconds per month to +20 seconds seconds per movement. This is an elegant two hand display without any second hand.
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DIAL
Dial Execution:
The dial has a sunburst effect finish with chauffeured batten shaped indices and roman numerals located at 12. The hands are dauphine shaped and the dial features a spotted seconds track.
Dial Design:
The dial features our iconic vintage firefighter helmet logo applied with microlevel detailing.
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GLASS
Glass Execution:
The material used in our glass is sapphire crystal with an applied anti-reflective coating. The glass is completely scratch resistant and finished with a low flush curve. The glass is tinted with a medium blue colour paying tribute to William Wood’s 25 years of service on a shift pattern called The Blue Watch for the Newcastle & Gateshead Fire Brigade.
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STRAPS
Strap Measurements:
Our fire hose and fire gear straps fit a wrist size between 5.5 and 9.5 inches. Our leather straps fit a wrist size between 5.5 and 8.5 inches. We do not currently offer straps for lug sizes outside of 20mm.
Strap Execution:
Our full range of watch straps have a 20mm lug width fitting all of our watch collections. Our upcycled fire hose and fire gear straps are finished with a silicon back that is stamped with ‘made from rescued materials’ and ‘William Wood’. All of our straps are fitted with quick-release levers allowing you to add and remove any of our straps without any additional tools required in just a few seconds.
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WARRANTY
International Warranty:
We offer a 3 year international warranty on all of our watches giving you complete peace of mind when making your purchase. When completing a warranty repair we will cover the full associated costs including shipping from and to your address. Please be aware that any watch malfunction caused by water damage sits outside of our international warranty. Please always firmly secure your watch crown against the case before use.
Global Support:
We have three repair centres based in the UK, USA and Asia, giving you international support if, and when required.
quick glance
Specifications
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CASE EXECUTION
Stainless Steel 316L Grade Brushed Finish
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CASE MEASUREMENTS
Diameter 41mm, Thickness 11mm, Lug To Lug 46mm, Lug Width 20mm
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MOVEMENT
Ronda SA Group 762 Quartz Movement
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GLASS
Flush Sapphire Crystal Glass, Anti-Reflective Coating
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DIAL
Sunburst Effect Dial, Chauffeured Indices, Dauphine Hands
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CASEBACK
Made From 100 Year Old British Brass Firefighter's Helmet
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STRAPS
Leather, Fire Hose or Fire Gear Strap Compatible
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WATER RESISTANT
50 Metres / 5ATM
WHO'SWEARING

Adam Hills
Australian Comedian & TV Presenter

Stipe Miocic
UFC World Champion & Firefighter

Lee Phillips
Athlete, Model & Firefighter
PROUD TO SUPPORT
GREAT BRITAIN
We are proud to be a British Small & Medium Enterprise that gives back to Britain through employment, charity and taxes. We look to create employment in Britain and have a talented team of Designers, Marketing & PR and Consultants who support us. Our main charity who we donate too regularly is the UK’s leading firefighting charity supporting firefighters and their families up and down Great Britain.
We have a retail partnership nationwide with the world’s leading luxury watch retailer; Watches of Switzerland Group. You can arrange a private try on appointment of our watches in any of their 120 boutiques including Watches of Switzerland, Goldsmiths or Mappin & Webb across the UK. Arrange your UK private try on appointment through their website now. We are also proud to export our British skillset overseas with our Watches of Switzerland Group partnership stretching to the US. Arrange your US private try on appointment through their website now.
We are a proud member of the British Watch & Clockmakers Alliance, our sector’s official trade body across the British Isles. It is the long term ambition of the Alliance to bring more production back to Britain. The Alliance brings together over 75 British Watch & Clockmakers working together to make the UK a powerhouse once again in the horological sector.

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