Square Mile Review

WILLIAM WOOD WATCHES started its journey in 2016 and has rapidly become one of the most talked about independent British brands. 

Its unique story and sustainable luxury designs seem to have sliced through the saturated world of watches and burnt a lasting impression on the industry and its customers.

William Wood was the name of the founder’s late grandfather who was a firefighter in the British Fire Service for 25 years. Its modus operandi is creating British sustainable luxury watches made from upcycled firefighting materials.

In December 2019, it launched its new Valiant collection from its diving watch range. This watch has acted as the poster child for its rapid growth – raising over £100k in pre-orders in just 4 months.

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