If you don’t pay the religious attention to the watch industry that I do, you could be excused for assuming it’s pretty static. There are the big brands like Vacheron, Breguet, Patek, the giant that is Rolex and the various unchanging tiers of timepieces. However, things weren’t always this way and in the future they might not be again.
I’m not saying there’s some crazy, disruptive force coming, but with independent watchmaking at fever pitch and new brands continually coming out of the woodwork there are more than enough challengers ready to take a piece of the proverbial pie.
Sure, some might say that there are too many, that we’re being saturated with new brands and Kickstarter watches, but here are the up-and-comers that you should actually be paying attention to.
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