There's a new watchmaker in town! Based in London and founded by 28-year old Jonny Garrett, William Wood is a (relatively) new, sustainable brand with a unique take on watch design.

Garrett was inspired by the memory of his firefighting grandfather, so, in addition to the firefigher's helmet logo, each watch contains a piece of firefighting heritage melted into the crown – part of a 1920s London Fire Brigade brass helmet.

That's not all, though, straps for the latest collection are made from hand-cut British fire hose that has served the UK Fire and Rescue Service for over a decade (you can still smell the rich smokiness in the rubber), and a percentage of sales are donated to firefighting charities.

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