Our Story
GRANDFATHER & FIREFIGHTER
WILLIAM WOOD
William Wood was the name of our Founder’s late grandfather. He served in the British Fire Service for over 25 years winning commendations for his acts of bravery. He was stationed in the Newcastle & Gateshead Fire Brigade on the Blue Watch. He passed away in 2009 but his legacy lives on in our watches.

LOOKING AHEAD
OUR VISION
Our vision is to convert a closed British Fire Station into our HQ and Concept Store. Once inside the store you will be able to try on our watches and witness our upcycling in action. We will also refurbish an old fire engine into our commercial vehicle parked out front.

PHILANTROPHY
CHARITY
We are proud to have donated over £113,865 to firefighting charities around the world who support our firefighters through physical, physiological and social support. Our support reaches firefighters around the globe with donations made to The Fire Fighters Charity UK, New York Fire Department Foundation and The Australian Bushfire Fund.
We also support firefighters at a grass roots level providing the kit and equipment to the London Fire Brigade Boxing Club, London Fire Brigade Rugby Club and Welsh Firefighter Rugby Club.
Photographed here is the world’s first William Wood Watches Motorcycle, built in collaboration with Saltire Motorcycles in Scotland. The motorcycle was built using upcycled firefighting materials and William Wood watch parts. We raffled the motorcycle off for charity and are proud to say that a career firefighter in the Dublin Fire Service won it.


WHO’S WEARING
We are proud to have some talented Actors, Celebrities and Athletes wearing our brand. Featured here is the Australian Comedian and Channel 4 Last Leg Presenter Adam Hills proudly wearing his Red Valiant Yellow Fire Hose.

FIRE DEPARTMENT WATCHES
We are proud to have produced Commemorative Watches for Fire Departments, Foundations and Unions right around the world. Take a closer look at our previous projects here.

BRITISH WATCHMAKERS ALLIANCE
We are a member of the British Watch & Clock Members Alliance. This is an official body that brings together the British horological industry by sharing ideas, best practices and talent.