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Our vision is to be the leading British sustainable luxury watch brand, with collections spanning numerous rescue service disciplines, and my grandfathers story being the link to selfless heroism no matter what uniform you wear. We have made our first move into a new rescue service discipline through a new line of straps. These beautiful hand-cut straps are made from upcycled British Military fire hose that has been donated to us by the British Armed Forces Defence Fire & Rescue Unit. Proudly embossed on the back with the statement ‘made from rescued materials’ and equipped with quick-release bars allowing you to change the look of your watch in seconds without any tools needs. The strap itself has a 20mm lug width allowing you to fit the straps on a wide range of universal watches. The most special part of our Military straps is that each cut is completely unique with it’s own patina and story to tell. It takes our watch owners one step closer to the front line.
We have paired our new straps with our White and Black watches from our new automatic Valiant range, we feel these are the best looking colour combinations but customers have the freedom to choose their preference. You can also choose from two world class automatic movement manufactures from Swiss Group ETA and Japan Group Seiko.
Note: Not all straps will come with the white patina markings. Straps are allocated randomly by the cut of fire hose used.