Afters years of having the vision for William Wood Watches in my head I have decided to put it down into imagery to share with you all. Two years ago when I set up the brand in dedication of my grandfather I always knew that I wanted it to be a recognised brand with integrity at its core, promoting the incredible work that fire and rescue services do around the world.
Our Vision 2021 sets out where the brand will be in the next 3 years
William Wood Watches HQ
Buried in the heart of London is a stunning condemned fire station closed to due to cuts made to the Fire Service. Our Vision 2021 is to use this spectacular building as our HQ where the William Wood team will be based. Our doors will always be open, allowing passers by to come in and explore the building which will retain all of its original features.
Parked in front of our HQ is a beautiful salvaged fire truck which will be refurbished and branded with our logo. The truck will be used to sell watches and coffees out the back as we travel the length and breadth of the UK spreading our message.
As we look to scale the business and reach a larger audience we will need the best team on hand to so. Our headquarters will be home to our team of sales, marketing and management team. Plus we will have our own in-house British watchmakers studio where you can see the meticulous craftsmanship of watchmaking in action as we look to rejuvenate an industry which use to be world leading in Britain.
Lets take a glimpse further into the future of William Wood Watches...
William Wood Watches Concept Store
Take a look at our kickass retail store. Taking inspiration from the features of a fire station with large exposed brickwork and an open plan environment. All of our staff will wear up-cycled fire hose aprons with original fire hose rolls hung on the walls.
Spread throughout the store are red luxury chill out areas as we create an experience for people to relax as well as shop.
We even have a firefighters pole which the staff will use to bring your stock down from the storeroom.
Every time a watch is sold our customers can ring a large old bell salvaged from a British vintage fire truck symbolising that they are now part of the William Wood Watches family.
The future is bright
Looking back over the past 2 years we have achieved so much. None of what we have achieved could have been possible without our loyal and passionate customers. Thank you for the support you have shown us from the outset, and we look forward to you growing with us on this exciting journey.
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Until next time...