William Wood Watches - Vision

Five years ago when I set up William Wood Watches in dedication of my grandfather and firefighters internationally I always knew that I wanted it to be a recognised brand with integrity at its core, promoting the incredible work that fire and rescue services do around the world.

Our Vision sets out where the brand will be in the future 

William Wood Watches HQ

Buried in the heart of London is a stunning condemned fire station closed to due to cuts made to the Fire Service. Our Vision is to use this spectacular building as our HQ where the William Wood team will be based. Our doors will always be open, allowing passers by to come in and explore the building which will retain all of its original features.

The Ride 

Parked in front of our HQ is a beautiful salvaged fire truck which will be refurbished and branded with our logo. The truck will be used to sell watches and coffees out the back as we travel the length and breadth of the UK spreading our message. 

The Team

As we look to scale the business and reach a larger audience we will need the best team on hand to so. Our headquarters will be home to our team of sales, marketing and management team. Plus we will have our own workshop where you will be able to witness our upcycling in action.

William Wood Watches Concept Store 

Take a look at our amazing retail store vision. Taking inspiration from the features of a fire station with large exposed brickwork and an open plan environment. All of our staff will wear upcycled fire hose aprons with original fire hose rolls hung on the walls.
Spread throughout the store are red luxury chill out areas as we create an experience for people to relax as well as shop.
We even have a firefighters pole which the staff will use to bring your stock down from the storeroom.
Every time a watch is sold you can ring a large old fire bell salvaged from a British vintage fire truck symbolising that they are now part of the William Wood Watches family.


The future is bright

None of what we have achieved could have been possible without our loyal and passionate customers. Thank you for the support you have shown us from the outset, and we look forward to you growing with us on this exciting journey.

Be a part of something special. For exclusive insights into our future plans, collections and events, make sure you sign up to our mailing list on our website.
Until next time...

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